1. Promoting your research through the media

2. Who you’re going to hear from Andy Dunne - Research Marketing Manager Jheni Osman – Science journalist, writer, presenter, broadcaster ~~~ Our academic media experts: Carole Mundell – Department of Physics Aurélien Mondon – Department of Politics, Languages & International Studies Chris Chuck – Department of Chemical Engineering

3. What we’d like you to take away from today A clearer understanding of why media engagement could be useful to you in promoting your research. A greater awareness of how best to present your research so it gets covered by the media. Tips from our experts on preparing for and managing media interviews. Clear next steps, including working with our press office who can help in promoting your work.

4. So, why bother? Because the potential reach of the media is enormous Therefore it can help you reach new audiences way beyond academia As such it’s likely to become an increasingly important part of academia and can be a pathway to impact.

5. What do we mean by ‘the media’? Broadcast Radio, TV (live or pre-recorded) Print Newspapers, magazines, specialist publications Online News websites, blogs, social media

6. Today’s media reality

7. What makes something truly newsworthy? Timing: What else is happening in the world? Significance: Does this really matter? Why? Uniqueness: Is this genuinely a new finding? Clarity: How easily can this be understood by non specialists? A good spokesperson: Availability of an interviewee.

8. Tricks to make your story newsworthy Academic paper Carrier Lifetime in Exfoliated Few-Layer Graphene Determined from Intersubband Optical Transitions = Press release Miracle material graphene could deliver internet one hundred times faster

9. What’s the role of the press office? The press office can support you: write and issue press releases communicate via the main social media channels respond to general or specific media requests for interviews prepare for radio and TV interviews by pitching your expertise to media to provide an ‘expert voice’ Alison Jones: School of Management Vicky Just: Science Rob Breckon: Engineering & Design Andy Dunne: H&SS / Research Marketing

10. Jheni Osman What do journalists really want? @JheniOsman

11. Professor Carole Mundell Being called on as an expert @CGMundell

12. Dr Aurélien Mondon Reacting to breaking news @aurelmondon

13. Dr Chris Chuck Promoting a research project @ChuckGroup

14. Your questions ?

15. General discussion How do you fit media interviews into your day? Where do I keep a record of what I’ve done? If I get coverage will my peers know about it? How about my Head of Department? Can I get training through the University to prepare myself? How do I write for The Conversation? Is it really worth my time doing local media? Is there anything I shouldn’t do?

16. 5 things to do after this event Sign up for the University’s daily headlines email http://www.bath.ac.uk/news/bathinpapers/ http://www.bath.ac.uk/news/bathinpapers/ Have a look at the Conversation website https://theconversation.com/ukhttps://theconversation.com/uk Make contact with the University’s press office to highlight your expertise / new research press@bath.ac.uk.press@bath.ac.uk Think about media training via our RDU http://www.bath.ac.uk/learningandteaching/rdu/courses/pgskills/modul es/RP00085.htm http://www.bath.ac.uk/learningandteaching/rdu/courses/pgskills/modul es/RP00085.htm Have a look at our Social Media toolkit http://www.bath.ac.uk/social- tools/http://www.bath.ac.uk/social- tools/