1. The Who, What, Why, Where & When’s.

2. WHO ? After trying to figure out “what one thing most people had in common?”. The My Alma Mater® concept was created in 1987 by Robert G. Mullen Jr. Filed and Approved for registration of Trademark in 1994. Current & Future Alumni, Booster Clubs, in short anyone who is, or has been educated by a high school, college, university, or by the school of hard knocks (educated by real life events). Everyone between 18-91 has and Alma Mater, & those younger than 18 will have one soon. Who Created My Alma Mater® ? Who Does My Alma Mater® market towards ?

3. WHAT ? Brand.My Alma Mater® is a Brand. A Brand that can be used for many different Products & Services. A Brand that has an identifiable GIVING BACK Direction. (education) To Continue creating its brand and business to assist local communities in raising necessary funds for education of their youth. To reunite people with the forgotten age of “community first” businesses. To Prove that It is “nice to be nice” and you can “do good by doing good”. What is My Alma Mater® ? What is the Mission for My Alma Mater® ?

4. WHAT ? continued It is the one thing that almost everybody has in common. We either went to school or we are in school. For those of us who have an Alma Mater, we fondly remember the memories or the nostalgia of when time seemed a little easier/better. For those of us who will have an Alma Mater, We see and hear of the difficulties of affording such a necessity, and we believe there must be a better way. What Attracts People To My Alma Mater® ? What Does the Tag Line Mean ? Where Everyday’s a Reunion ! –Simply means Reuniting people with what they already remember as the glory days or better days, that made them what they are today –It also means to Reunite communities and their business partners in a common goal. Educating our youth.

5. WHAT ? continued My Alma Mater® has built, test marketed and registered several different products and services. What Has My Alma Mater® already accomplished ? Products Diplomas of Nostalgia© are an Item of sentimental worth. Each customized for a specific individual. Each Diploma gives a Snapshot of life as it was when an individual graduated School. MAM Wear. Is a clothing line that extends from everyday fashions, to one of a kind designs. All clothing sold will have a portion of the proceeds to assist the local educational institutions. Services Our Eateries and food specialties (Scholarship Smoothies, & Mascot Flatbreads) provide fresh great tasting recipes. These recipes can be used in a food court of a Mall, a Stand alone small eateries, high end restaurant, or as a brand labeled food in your local grocery market.

6. WHY ? My Alma Mater® is a Brand vehicle that can take the purchase of everyday items and use these purchases for the offsetting Educational costs. People recognize the ever growing need for additional funds to the governmental sections of their communities. MAM will be easily recognizable logo and feel good purchase. With most Americans becoming tired of greed in major corporations, now would be the perfect time for a conceptual company with a GIVING BACK mission. The US government spends almost half a trillion dollars annually on public education.

7. WHERE ? Where Could the My Alma Mater® Concept Be Placed ? With over 100 thousand K-12 Public Schools in the United States, there are many areas for the My Alma Mater® concept to be utilized. With My Alma Mater® being a brand it can be utilized to sell any product or service, in any demographic all over the country. In any community that is looking for a company that will become part of the community.

8. WHEN ? When would be a good time for My Alma Mater® ? With the current state of our countries financial situation, cities and towns are looking to local business and their communities to come up with the solutions to their economic difficulties. With the increasing size of population, increasing need for education and a sluggish economic situation, Now is the time for a brand that can help future generations fund their educational institutions by purchasing goods and services from My Alma Mater®. Many other major corporations have started to utilize this need for educational funds and started to market towards it. Price Chopper Supermarkets Big Y Supermarkets General Mills Foods Campbell Soups Tyson ChickenStaples Target Dept Stores