1. talks! Get Started on Facebook March 11, 2010 Audio is only available by calling this number: Conference Call: 866-740-1260; Access Code: 6339392 or 6339349 Sponsored by

2. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Using ReadyTalk Chat & raise hand Mute = *6, Unmute = *7 If you lose your internet connection, reconnect using the link emailed to you. If you lose your phone connection, re-dial the phone number and re- join. ReadyTalk support: 800-843-9166

3. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 You are being recorded… This seminar will be available on the TechSoup website along with past webinar presentations: –www.techsoup.org/go/webinars You will receive a link to this presentation, material and links. Streaming in SecondLife After the webinar, you can ask follow-up questions in the Emerging Technologies Forum: –tinyurl.com/yb2cuvc Twitter hashtags: #techsoup

4. talks! Get Started on Facebook Sponsored by Presenters: John Haydon, johnhaydon.com Gabe O'Neill, Kids are Heroes

5. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Today’s Speakers John Haydon johnhaydon.com Gabe O'Neill Kids are Heroes Facilitating: Kami Griffiths, TechSoup Assisting: Becky Wiegand, TechSoup & Laura Newton

6. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Agenda Overview: Why Use Facebook? Facebook Basics How to Get Started Best Practices Audience Q&A Resources About TechSoup

7. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 What is Facebook?

8. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Why Facebook? 375 million active users (February 2010) 50% of active users log in daily Fastest-growing demographic is 35 and older 6 billion minutes are spent on Facebook each day (worldwide) 10 million users become fans of Facebook Pages each day 65 million active users accessing Facebook through their mobile devices Source: Facebook

9. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Why Facebook? Google: 2.8 Billion Visits in January Facebook: 2.9 Billion Visits in January Facebook Google

10. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Why Facebook? "People are spending less time navigating the Internet on their own and are now navigating the Internet based on their friends' recommendations or their friends' activities." - Dave Yovanno, CEO of Gigya Inc.

11. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Facebook Pages vs. Groups Fan PageGroup

12. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Facebook Pages vs. Groups Represents a cause or idea No customization No apps All groups look alike Limited messaging Received as “message” Wall Users share many media types No widgets Some private, some public Represents an organization Customizable tabs Apps galore! Customized user experience Target updates Received as “updates” Wall Users share many media types FanBox All public and searchable Page for Organizations Group for People

13. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Facebook Privacy Settings

14. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Getting Started: Set Goals for Facebook Enhance your nonprofit’s brand Educational outreach Develop a fan base Create awareness about your cause or nonprofit Raise money Enhance existing marketing and outreach efforts

15. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Facebook In Action: Kids Are Heroes Link to Facebook from website www.kidsareheroes.com

16. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Create a Welcome Page for New Visitors You can create a unique landing page for new visitors – such as a “Welcome” message. www.facebook.com/kidsareheroes

17. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Customize Your Visitors’ Experience www.facebook.com/kidsareheroes Static FBML allows you to create customized tabs on your Facebook Fan page. (FBML = Facebook’s mark-up language)

18. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Share Announcements & Info Wall Stream – Kids Are Heroes : Highlight official organization information www.facebook.com/kidsareheroes

19. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Provide a Forum for Fan-only Interaction Wall Stream - Just Fans : Separate stream for fans to interact with each other www.facebook.com/kidsareheroes

20. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Best Practices: Facebook Page Settings Determine who sees your Page

21. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Best Practices: Set Views & Permissions Determine what your audience sees and when they see it.

22. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Getting More Facebook Fans E-mail announcement to your audience Embed Facebook page links in your e-mails Create an incentive for users to become a Fan of your Facebook page Add a Fanbox to your website Try using Facebook ads Create great content! Always ask fans to share when you send messages

23. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Managing Your Facebook Page Use the Notes application to import blogs and other information to automate your Page Stay engaged with your fans Don’t send too many updates Make sure the updates that you do send will be useful to your fans

24. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Best Practices: Engage Users San Rafael Public Library: www.facebook.com/srpublib

25. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Best Practices: Customize Tabs San Rafael Public Library: www.facebook.com/srpublib

26. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Best Practices: Stay Responsive People just want to be heard. Sherman Health: www.facebook.com/ShermanHealth

27. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 More Resources We Are Media : Social Media Starter Kit for Nonprofits http://wearemedia.orghttp://wearemedia.org Socialbrite : Social Tools for Social Change http://socialbrite.org http://socialbrite.org The Facebook Blog http://blog.facebook.com http://blog.facebook.com John Haydon http://johnhaydon.comhttp://johnhaydon.com Gabe O’Neill http://justgabe.com/fbookhttp://justgabe.com/fbook

28. talks! Questions? Submit your questions using the chat box.

29. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Continue the Discussion… Additional questions can be answered by posting in the Emerging Technologies Forum: –tinyurl.com/yb2cuvc

30. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Get the Most Out of TechSoup At TechSoup, you’ll find a range of technology services to help your nonprofit: – Read helpful articles in our Learning Center – Request donated software, hardware, and online services – Join our community forums to learn from your colleagues – Browse upcoming events and conferences

31. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Upcoming Webinars Is Salesforce CRM Right for Your Organization? –Thursday, March 25, 11 a.m. Pacific time Around the Twitter World in 60 Minutes –Tuesday, March 16, 11 a.m. Pacific time Finding the Perfect Donor Database in an Imperfect World –Thursday, April 15, 11 a.m. Pacific time

32. Get Started on Facebook Conference Call: 866-740-1260 Access Code: 6339392 or 6339349 Thank you to our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: pages.readytalk.com/techsoup.html

33. talks! Thank you! Please complete the post event survey! Kami Griffiths, kami@techsoup.org, 415-633-9392