1. By: Jean Monet Ngenzi, Company’s manager of organizational communications To: Leadership Team and Senior Staff Company: Acme Widget

2. 1. Organizational communications 2. Functions of organizational communications 3. Why is transparency important? 4. Connection between targeted messaging strategies and corporate branding

3. 5. The use of organizational communications to shape Acme Widget’s brand 6. The strategies can be used to build and/or maintain Acme Widget’s reputation 7. Why is it useful to have a dedicated role for organizational communications at Acme Widget?

4. Communication activities, either written or oral, which happen within the organization towards specific goals Example:  Writing and sending emails  Talking on the phone  Having meetings, Tele and video conferences  Speeches and presentations  Etc. Matt Koschmann (n.d)

5.  Motivate workers to achieve high performance: clarifying the expectations of employees and providing incentives for meeting or exceeding expectations  Help organization reach overall sales goals  Maintain control over employees and work environment through written human resources policies and procedures  Allow employees to interact with customers and each other (Joseph, 2014)

6.  Helps employees to interact socially at work or outside  Transmission of information within organization through written or verbal communication  Business meeting and webinars help workers to communicate new strategies and procedures  Allows employees, managers and business owners to give and receive feedback (Chris Joseph, 2014)

7.  Enables to judge if an organization is achieving its goals, fulfilling obligations and values (accountability)  Helps organization’s actions to be observable by outsiders  Helps organization’s activities to be open to employees, shareholders, other stakeholders, and the public (Boundless, 2015)

8.  Enables employees to involve in policymaking and leaders to be accountable (Montgomery, 2014)  Helps organization to be upfront and visible about the actions it takes, and their consistency with its values  Indicates honesty and open communication (Gebler, 2011)

9.  Provide credibility through communication  Help companies that offer services to raise awareness about their services  They both work as branding strategies  They both have a specific target audience and message (Yuxie, H., & J Boggs, D.,2009)

10.  Define stakeholder groups though identification of:  Who are the stakeholders groups?  Why are they important?  What are their importance?  Determine communication channels  Static  Dynamic  Develop brand messages  Each message must target a specific stakeholder group (Lim, 2010)

11.  Align and strengthen external and internal brand communication  Train employees to deliver consistent brand messages  Hire brand champion and brand ambassadors  Conduct brand track audits  Examine how brand communications are doing (internal & external)  Evaluate improvement in brand stakeholders’ perception (Lim, 2010)

12.  Deliver products/services well with well proposition  Keep promises to their customers  Make the difference among its competitors with similar products/services  Create effective brand messages  Easy to understand  Memorable  Persuasive (Fox, 2013)

13.  Use effective messengers  Impactful  Resonant  Actions driving  Practice and repeat  Keeping the messages fresh and top of mind  Focus on foundation  Strong foundation & Effective message framework  Deliver messages consistently  Repeat key messages (staff meetings, public appearances, interviews and presentations) (Fox, 2013)

14.  Helps its managers to perform basic functions of management (Planning, Organizing, Motivating, Controlling)  Helps the employer to assess performance  How a job is being performed?  How to improve performance?  Acts as a source of information  Decision making process  Identification of course of action  Helps to collaborate and socialize among workers (EduKart, 2013)

15.  Joseph, C. (2014). What Are the Functions of Communication in a Business? Retrieved May 23, 2015, from http://cfaresources.s3.amazonaws.com/Converted_PDF/RES-0012444 Functions of Communication in Business.pdf  Koschmann, M. (n.d.). RES-0014182 What is Organizational Communication_ (full version). Retrieved May 23, 2015, from https://collegeforamerica.wistia.com/medias/vujeus7v9ehttps://collegeforamerica.wistia.com/medias/vujeus7v9e  Boundless. “Setting Transparency Norms.” Organizational Communications. Boundless, 20 Jan. 2015. Retrieved 23 May. 2015 from https://www.boundless.com/users/14854/textbooks/organizational- communications/introduction-to-organizational-communications-1/introduction-to-organizational- communications-2/setting-transparency-norms-11-7295/  Montgomery, J. (2014, September 23). Why Transparency Matters. Retrieved May 23, 2015, from http://www.interaction.org/blog/why-transparency-matters http://www.interaction.org/blog/why-transparency-matters

16.  Gebler, D. (2011, March 14). Blog: Business Ethics, Culture and Performance. Retrieved May 23, 2015, from http://managementhelp.org/blogs/business-ethics/2011/03/14/transparency-is-a-key-to-performance/  Yuxie, H., & J Boggs, D. (2009, March 29). Corporate Branding Versus product branding in emerging markets. Retrieved May 24, 2015, from http://www.slideshare.net/xetianale/corporate-branding-versus  Lim, S. (2010, July 1). Brand Communications - Inside Out Through Your People. Retrieved May 24, 2015, from http://www.scribd.com/doc/35452845/Brand-Communications-Inside-Out-Through-Your-People  Fox, C. (2013, July 5). 7 Steps to Better Communicating Your Brand’s Story. Retrieved May 24, 2015, from http://cfaresources.s3.amazonaws.com/Converted_PDF/RES-0014186 7 Steps to Better Communicate Your Brand's Story.pdf  EduKart. (2013, January 14). Importance of effective Communication in an Organization - EduKart Blog. Retrieved May 27, 2015, from http://www.edukart.com/blog/importance-of-effective-communication-in-an- organization /