1. AUDIENCE MEASUREMENT FOR THE 21 ST CENTURY JAN GOODING, CHAIR | SIMON REDICAN, CEO 1 st March 2016

3. A NEW JOINT INDUSTRY CURRENCY

4. AMP IS THE HERO BRAND

5. AGENDA Publisher Audience Measurement Co 21 st Century Audience Measurement – AMP Timeline

6. 21 ST CENTURY METHODOLOGY 5000 all-device digital panel

7. 21 ST CENTURY METHODOLOGY AMP survey 35,000 sample in home interviews Digital panel 5000 ‘light’ tracker app comScore (Respondent level data-file: fused PC & mobile Fusion Duplications

8. QUALITY SAMPLE AMP survey 35,000 sample in home interviews

9. NRS VS AMP

10. AMP CAN HELP FUEL INDUSTRY GROWTH Industry Marketing Planning Trading

11. A NEW COMMERCIAL APPROACH?

12. AGENDA Publisher Audience Measurement Co 21 st Century Audience Measurement – AMP Timeline

14. MAKING THE MOST OF AMP

15. WHAT WILL PAMCO DELIVER? 1.New methodology, with our very own digital panel at its heart, will provide unique insights into brands’ total audience delivery by platform 2.PAMCo will deliver AMP audience data which can revolutionise the way published media is marketed, planned and traded 3.PAMCo will work tirelessly to market and sell the benefits of AMP to the market