1. EUROMEETING Florence, 9 and 10 December 2010 SUSTAINABLE AND COMPETITIVE TOURISM AND EUROMEDITERRANEAN COOPERATION THE CHALLENGE OF HUMAN RESOURCES DEVELOPMENT by Prof. Dr. Salvatore Messina Rector of European University for Tourism

2. Competition

3. Sustainability

4. Innovation

5. Proposals for the European tourism

6. Identify with precision the professional skills and abilities needed by tourist enterprises and public administrations and provide them

7. Separate the ownership from the technical direction

8. Transparency between demand and offer

9. Indicators for sustainability

10. The valorisation and management of natural and cultural resources and the responsible for the access of the public and the tourism activities manager

11. ICT aided communication system with protocols of production

12. Territorial planning for tourism

13. Tourist police

14. Cultural events

15. Innovative enterprises laboratory

16. All those initiatives deal with knowledge, skills and abilities, that are owned by people

17. Qualified and trained personnel must be provided to the industry

18. Higher Education Institution and Vocational Training

19. Training for trainers

20. European diploma for tourism courses at different level

21. European University for Tourism

22. European cooperation 14 European Universities 93 European professors

23. European University for Tourism Faculty of Tourism Bachelor’s Degree in Tourism Bachelor’s Degree in Politics of Tourism Bachelor’s Degree in Management of Tourism Services –Option Hotel –Option Restaurant

24. Faculty of ICT Bachelor’s Degree in Information Technology Bachelor’s Degree in Communication and Business Language European University for Tourism

25. MASTER DEGREE (First level, one year) Master in Hotel and Restaurant Management Master in Information and Communication of Tourism Master in Tourism European University for Tourism

26. 2011 OPENING: ITALIAN SUBSIDIARY Milan Rome Venice Florence Naples Bari European University for Tourism

27. IT IS PLANNED TO ESTABLISH A SUBSIDIARY IN EACH EUROMEDITERRANEAN COUNTRY STARTING FROM 2012 European University for Tourism

28. Communicate to the community the importance of tourism

29. Responsibility of the tourism stakeholders

30. Thank you for your attention!