1. Innovation challenge – En Skandinavisk Biogasplattform Multi Business Model Research Group (The MBIT Research Group) Professor Peter Lindgren, PH.D. MA Business Economics, E-mail: peterli@btech.au.dkpeterli@btech.au.dk June 12, 2016 1

2. Why focus on Business Model Innovation related to “En Skandinavisk Biogasplattform”? “Business Model Innovators earned an average premium that was four times greater than that enjoyed by product or process Innovators” “BMI delivers return that are more sustainable than product and process innovation” Research carried out by Boston Consulting Group (2009) June 12, 2016 2

3. Dependency between Technology and Business Model Innovation “ Technology will always be in need of a Business Model” “No technology” - neither “En Skandinavisk Biogasplattform” “will go or do with out a Business Model” – or actually many Business Models Inspired by Professor Henry Chesbrough – University of Berkley (2014) June 12, 2016 3

4. Business Model “ represent an important vehicle for innovation” “maybe also a source of innovation in and of itself” “a new dimensions of innovation, distinct, albeit complementary, to traditional dimensions of innovation, such as product-, process- or organisational innovation” Professor Lorenzo Mazza and Professor Christopher L. Tucci (2015) June 12, 2016 4

5. The MBIT Research Group at Aarhus University http://btech.au.dk/forskning/forskningsgrupper/mbit/

6. Ændr 2. linje i overskriften til AU Passata Light 09 MARTS 2016PROFESSOR PETER LINDGREN AARHUS UNIVERSITY AU The MBIT Labs Aarhus University Business Development and Technology MBIT – LAB

7. + 10 – 12 Master students The Multi Business Model Research Group (The MBIT Research Group)

8. GreenLab Skive (Skive Council) – (Peter Lindgren/Jesper Bandsholm) Biogas2020 (EU) – (Annabeth Aagaard/Jesper Bandsholm) Green House (Herning Council) – Trine Bjørn Olsen URBAN WASTE (EU) – Trine Bjørn Olsen ROKK Project/Clean – (Peter Lindgren, Jesper Bandsholm, Trine Bjørn Olsen) AU Interdisciplinary Project – Annabeth Aagård Strategy Reborn – Torben Bjerrum Innonet - Lifestyle – Annabeth Aagård/Peter Lindgren MBIT – “AS IS”

9. October 17, 2012 9 http://riverpublishers.com/river_publisher/book_details.php?book_id=88&PHPSESSID=2a31575e0b460 ddf6d4b336c43832800 But - Business Model Innovation is even more about change! http://riverpublishers.com/river_publisher/book_details.php?book_id=88&PHPSESSID=2a31575e0b460 ddf6d4b336c43832800

10. Multi Business Model Innovation is about Learning, knowledge creation, capturing, delivering, recieving and consumption at all levels – with all sensors - the ”rawmaterial” for all Business Model innovation. Multi Business Model Innovation require therefore continously new knowledge and learning! – research and experiments.

11. The MBIT research lab approach – how we work in and with an Innovation Challenge

12. June 12, 2016 12 www.ici.aau.dk Copyright.: Lindgren, Saughaug 2011 MBITs ”BMI working model”

13. The MBIT research group therefor research and experiment in different Business Model Innovation environment and projects – both inside and outside – to create knowledge about BM, BMI and more ….. Humans and technology sense and innovate differently in different environment/context – this has impact on the BMI process and output.

14. MBIT research group work with different competences and very much with interdiciplinary groups/businesses – where thoughts, values and sensors are different on which BM´s, Business, Business Model ecosystem and thereby valueproposition should be applied: Initial Technology and Business Model mapping by the Green Lab Skive network

15. June 12, 2016 15 www.ici.aau.dk

16. The MBIT research group work and experiment with BM, BMI with the aim of creating better Business Model and BM Innovation environment - better physical, digital and virtual tools for BMI

17. MBIT work with context based considerations related to strategic Multi Business Model innovation Layers we need to stratgically ”see” and ”Sense” in a world of Multi Business Model Ecosystems 16-06-12 17Lindgren and Horn Rasmussen 2014 Business Portfolio layer

18. June 12, 2016 18 MBIT work and investigate the Innovation Challenge of businesses and business models related to “The core of the BMI Leadership process” How to get in? … How to stay in? … How to lead “The core of BMI process”? … How and when to leave “in right time” – to maybe enter another BMI core …

19. Multi Business Model Innovation in ”The Skandinavian Biogas Platform” will therefore be about ”things” and ”humans” but more important ”Sharing Knowledge and learning in an interdiciplinary environment - the ”rawmaterial” for the future ”business model innovation” with humans and things” in the Skandinavian Biogas platform.

20. Questions 16-06-12 20www.ici.aau.dk Professor Peter Lindgren, PH.D. MA Business Economics E-mail: peterli@btech.au.dkpeterli@btech.au.dk Multi Business Model and Technology Innovation Challenge – with Humans and/or Things? – ”The skandinavian Biogasplatform”

21. MBIT – Labs focus on understanding first the Business Models and the Multi Business Model Innovation context ?

22. 12-06-2016 Lindgren and Taran 2011 Table 4: Core components of the business model The Business Models 7 dimensions are ”the raw material” for MBIT – research” and experiments 1 2 3 4 5 6 7

23. ”The Business Model cube” (the 7 BM dimensions) - Included in the VDML OMG Industry standard 2013

24. ”The Business Model cube” ( the 7 BM Dimensions) - is the first basic potential for BMIL Copyright.: Lindgren 2012 ”BM Dimensions” ”BM Dimensions component level

25. The Bee Star

26. The MBIT research group work with both Incremental and Radical Business Model Innovation 26

27. The Multi Business Model Approach “Any Business have one or more Business Models”

28. MBIT group work with innovation of ”AS IS” and ”TO BE” BM´s BM Background

29. June 12, 2016 29 www.ici.aau.dk The Bee Board

30. 16-06-12 30 Figure 36: The Relations axiom – how are BM´s related to BMs and BMI MBIT look at the challenges of Multi Business Model innovation – the “relations” between BM´s – and try to ”use” and find new relations! Source.: Lindgren and Horn Rasmussen 2013

31. Multi Business Model Innovation Leadership and Management The BMI Task The BMI Field The BMI Success Criteria The BMI Model The BMI speed