2. Table of contents Company Name Slogan Target Audience Positioning Brand Image

3. Company Paper and Ink French Founder: G. Gaspard In 1926

4. Name Lyreco French Lyr: lire = to read Ec: écrire = to write Co: compter = to count

5. Slogan You’re our number one! Service is our number 1 concern Costumer is most important

6. Target Audience Larger companies Schools No individuals

7. Positioning All over the world Africa Australia Europe America Asia

8. Brand Imaging Exceptional service Often too commercial Wide range of products