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2. 2 We now offer economy radio taxis also

3. Autorickshaw advertising has worked so well for us that we are into our 9 th campaign since July 2009 with Autotisement – Asheesh Mehrotra, Sr. Manager, Marketing, Tata Teleservices.

4. … and many more 4

5. Look at Pizza delivery vehicles! They never fail to draw your attention. A branded auto stands out from the clutter of posters, hoardings, banners. Being a new medium, a branded auto draws curiosity and grabs attention. It lights up at night… brightly! backlit 5

6. 6 The most affordable outdoor medium. Effective reach amongst 8 to 80 year olds. This mobile hoarding manoeuvres into even those areas which other vehicles cannot reach! Autos stay in prime locations in search of customers, ensuring maximum visibility for your brand. The best feature: the entire traffic conspires to become your captive audience, especially at traffic junctions where people need something to read while waiting!

7. 7 Unlike hoardings which are static, an auto travels to every nook & corner of the city. Hoardings at prime locations are expensive whereas autos carry your brand even there! The driver cleans the auto every day. In contrast, hoardings are left unattended, unguarded & uncleaned.

8. Your spend on auto advertising helps poor families of auto drivers. The money helps us improve auto-service by providing training to the drivers. Use autos to create awareness about a social cause: get editorial coverage in the mainstream media. 8

9. 9 Display panels Drop box Brochures Your brand messenger Your branded uniform

10. No ordinary autos - specially modified, using high quality Fibre Reinforced Plastic body. Contrary to perception, an auto is not a poor man’s taxi. Used by the masses and classes alike – Salman Khan included! BUT your target audience are the millions of men, women and children on the road, in their Indicas/BMWs, on their Bajajs, in buses/taxis/ rickshaws… they cannot miss branded autos even if they tried!

11. You have direct online access to the data of your branded vehicles together with drivers’ names and phone numbers. Our software gives you realtime location and travel data of each auto (Dec 2011) Once you know the locations, you can summon autos at random for verification.

12. because we invented advertisements on autos; because we invented Fibre Reinforced Plastic body; because Autotisement is primarily for social change, not personal profits; because our knowledge of autorickshaw sector and reach amongst auto drivers is unparalleled; because we constantly innovate, improve and reinvent for maximising value for clients as well as drivers; and because our belief and practice in ethics, transparency and social good is unsurpassed. 12

13. Travels 150 kms a day Upto 20 hours on road, 7 days a week Being a dynamic medium, number of audience cannot be ascertained. Our unwritten code of ethics prevents us from putting out a huge imaginary number 13 Lies, damn lies, and statistics! - Mark Twain

14. Location:All Delhi* Media/material:Vinyl solvent printing Minimum duration:One month (suggested) Quantity Minimum= 50 Recommended= 100 Best coverage= 300-500 14 Backlit:Yes Outside display:Total 18 sq. ft. as under 1 back panel= 2’ x 3’ 2 side panels= 2’ x 1.5’ 1 roof panel= 2’ x 3’ Inside branding:2 display panels, 3.25 sq. ft. 1 Display/leaflets box 1 Feedback/drop box Branded uniforms:Two sets, cap, shoes, belt Events participation:Optional (road-shows, product launches, etc.) Brand messenger:Optional (subject to discussion) Area specific autos cannot be guaranteed, however, autos of drivers living in a certain area can be offered, subject to availability. Currently not covered:- Noida, Gurgaon, Faridabad, Ghaziabad Taxis cover Delhi as well as the above satellite towns

15. 15 New taxis, specially introduced in 2010 by Delhi Government @ Rs.10 k.m. owned by individual operators and plying in NCR. Banking on our unmatched networking and trust in the drivers community, we brought them under our umbrella. Most economy radio taxis are Maruti manufactured Eeco, Omni (non-a/c), Versa, Wagon R and Alto. Space coverage varies from 20 sq. ft. to 40 sq. ft. but for the sake of simplicity, only one price applies for all vehicles makes.

16. Social Change Management Pvt. Ltd. Rakesh Agarwal – Director 09873 222 222, rakesh@autotisement.in Building a customer-oriented great autorickshaw service whilst ensuring a life of dignity and financial security for the driver. Autotisement is meant to support this initiative. B-9 Vikram Nagar, Feroze Shah Kotla Near I.T.O., New Delhi - 110002 Tel: 088 26 88 77 66 Email: mail@autotisement.in Website: www.autotisement.in