1. Union Station Bus Concourse

2. FasTracks Map As the hub of RTD’s FasTracks program, the redevelopment of Denver Union Station is a crucial component of one of the largest transportation projects in North America. The multimodal hub will knit many different transportation modes and six new public plazas in one place with pedestrian and bicycle connections.

3. Historic Union Station Historic Union Station is the heart and soul of the transit district in Denver. It is getting rehabilitated to its historic prominence. Upon completion, Denver Union Station will be an exciting destination and a major transportation gateway to the region.

4. Union Station Surface

5. Union Station Bus Concourse Routes 0, 20, 32, 31X, 40X, 55X, 72X, 80X, 86X, 104X, 120X, AF, BV, BF, BX, BMX, L/LX, LNX, LSX, S, Free MetroRide

6. Free MetroRide (Circulator) RTD ordered special articulated busses to operate on the new and exciting Free MetroRide. It will compliment the existing Free MallRide and provide weekday service approximately every 5 minutes from 6 a.m.-9 a.m. and 3:30 p.m.-6:30 p.m.

7. Operator Training (Ongoing) www.youtube.com/watch?v=C6pif7e_ekk Total Operators Trained Platte – 351 trained, 77 remaining (82% complete) East Metro – 282 trained, 100 remaining (74% complete) Boulder – 140 trained, 33 remaining (81% complete) District Total – 773 trained, 210 remaining (79% complete)

8. Current DUS Bus Facility

9. Union Station Communication and Outreach Coordinated effort between Marketing, Public Relations, Public Information and Event Planning Include information about bus concourse, Free MetroRide service and Market Street Station closure

10. Union Station Marketing Broad-based marketing and advertising campaign –showcasing the overall benefits of Union Station (a city within a city) Spotlighting individual transit elements –New bus concourse –Free MetroRide –Market Street closing –Future commuter rail –Connections to system

11. Marketing Campaign Goals Raise awareness of elements of the new facility Educate about new services Build excitement for grand opening/event(s) Drive people to attend the opening/event(s)

12. Marketing Tactics Literature (folder, fact sheets, brochure) Billboards and outdoor On-vehicle advertising Print and digital ads Website and social media Radio Banners Street teams/events RTD ambassador program

13. Public Relations Goals To provide clear, timely information to potential and existing riders on how to access the new bus complex and its services To help users plan ahead for changes to their individual transit route(s) To inform and engage all stakeholders about the bus concourse, Market Street Station Closure and Free Metroride

14. Internal Communications RTD on the Road –Visiting all of the divisions during shift changes to distribute information and answer questions –Two presentations at Blake and Civic Monday Morning Q –Ongoing information and updates about project information and employee opportunities Friday Facts thehub Key Messaging –Provided to TIC, Board, other employees

15. External Communications Public information sessions Tours Outreach to downtown businesses and residences –Presentations –Booths in lobbies Outreach to specific communities –Bicyclists, ADA, suburban commuters, downtown residents, chambers of commerce, Colorado PIOs

16. Media Outreach Media tours –Tour of DUS –Tour of Free MetroRide Press kits –Information about DUS, Market Street and Free MetroRide –Distribution to all local media outlets (television, radio, print) Community newspaper outreach Targeted story pitching –Pitching stories of interest related to Union station, i.e., Last bus pulling out of Market

17. Grand Opening Events Employee Event –Saturday, April 26 –Carnival theme with games, activities and BBQ Union Station Gala –Thursday, May 8 –Invitation Only –Seated dinner with past, present, future theme P3 (Public-Private Partnership) Roundtable –Friday, May 9 –Invitation only

18. Bus Concourse Grand Opening and Ribbon Cutting Ceremony –Friday, May 9 –Begins at 12 p.m. Bus Concourse Grand Opening Celebration and Block Party –Friday, May 9 –Follows ribbon cutting ceremony –Music, food trucks, activities and RTD Informational area 18 Grand Opening Events (cont.)

19. Questions?