1. 1 UNIT 9 Pop Culture

2. 2 Final Project Final Projects are due in the dropbox by 11:59pm this Tuesday. Any questions or comments?

3. 3 Seminar Reminder: This week is our last seminar.

4. 4 Pop Culture What is “pop culture?” Where and how do we find out about it?

5. 5 Pop Culture Pop culture: images, ideas, concepts, products, creations, personalities that loom large in the mainstream public consciousness. Pop culture is most often transmitted through mass media: television, movies, magazines, and - especially today - the internet.

6. 6 Pop Culture What are some trends you’ve noticed in popular culture? Themes? Popular phenomenon? What is the appeal of these things? What do they say about our collective beliefs or interests?

7. Andy Warhol (1928-1987) Soup Cans, 1962 (installation view – Museum of Modern Art, New York) POP ART AND POP CULTURE

8. Jackson Pollock (1912-1956) Number 1 (Lavender Mist), 1950 Approx. 7 ft x 10 ft. National Gallery of Art, Washington, DC Major art movement in the 1950s Abstract works seen as most advanced and provocative kind of art Abstract Expressionism

9. Jackson Pollock (1912-1956) detail of Number 1 (Lavender Mist), 1950

10. Andy Warhol (1928-1987) Soup Cans, 1962 (installation view – Museum of Modern Art, New York) POP ART AND POP CULTURE Artist Richard Hamilton on Pop (1957): “Popular (designed for a mass audience); Transient (short term solution); Expendable (easily forgotten); Low Cost; Mass Produced; Young (aimed at Youth); Witty; Sexy; Gimmicky; Glamorous; and Big Business.”

11. Andy Warhol (1928-1987) Soup Cans, 1962

12. Andy Warhol (1928-1987) Soup Cans, 1962 (installation view – Museum of Modern Art, New York) POP ART AND POP CULTURE

13. Andy Warhol (1928-1987) 210 Coca-Cola Bottles, 1962 “You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke too. A Coke is a Coke and no amount of money can get you a better Coke than the one the bum on the corner is drinking.” - Warhol, 1975

14. 14 EMOTIONAL BRANDING Click here to watch the “Emotional Branding” segment from the Frontline episode, The Persuaders. (Click the box that says “2. Emotional Branding) How do they do this? Are these fair tactics? Do you know anyone who feels this extreme loyalty to a product or a possession? What does this say about the product or possession? What does this say about the consumer? We’ll watch a clip that discusses how marketers use emotional strategies to get consumers to feel a strong impression, a sense of loyalty, and a deep belief in a product.

15. 15 EMOTIONAL BRANDING How do they do this? Are these fair tactics? We’ll watch a clip that discusses how marketers use emotional strategies to get consumers to feel a strong impression, a sense of loyalty, and a deep belief in a product.

16. 16 EMOTIONAL BRANDING Do you know anyone who feels this extreme loyalty to a product or a possession? What does this say about the product or possession? What does this say about the consumer? We’ll watch a clip that discusses how marketers use emotional strategies to get consumers to feel a strong impression, a sense of loyalty, and a deep belief in a product.

17. 17 CONSUMER CULTURE CONSCIOUSNESS Think back over the course of the last few days. Consider where you went and what you did. Now, try to remember any advertising you may have seen. These might be on typical settings, such as billboards or television. They may also appear in less obvious places, such as logos on clothing or in the background of a movie. What was advertised and where did you see it?

18. 18 What does the pervasiveness of advertising say about our culture? Is advertising effective? Why or why not? CONSUMER CULTURE CONSCIOUSNESS

19. 19 LOOKING BACK What was your favorite part of this course? What was the most memorable project, reading, or topic of discussion?

20. 20 THANK YOU FOR GREAT SEMINAR SESSIONS! Thanks for your participation, good luck on your continued studies!