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TRADITIONAL AND DIGITAL SHARED MARKETING FUNDAMENTALS PHASE 1 INDIVIDUAL PROJECT KENNETH C HOLMES MKTG628-1601A-01 PROFESSOR ROY VIAR JANUARY 11, 2016.

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Presentation on theme: "TRADITIONAL AND DIGITAL SHARED MARKETING FUNDAMENTALS PHASE 1 INDIVIDUAL PROJECT KENNETH C HOLMES MKTG628-1601A-01 PROFESSOR ROY VIAR JANUARY 11, 2016."— Presentation transcript:

1 TRADITIONAL AND DIGITAL SHARED MARKETING FUNDAMENTALS PHASE 1 INDIVIDUAL PROJECT KENNETH C HOLMES MKTG628-1601A-01 PROFESSOR ROY VIAR JANUARY 11, 2016

2 3 PRIMARY MARKETING DIMENSIONS ▪ E-Business ▪ E-Commerce ▪ E-Marketing

3 SHARED MARKETING FUNDAMENTALS ▪ E-Business ▪ Traditional and E-marketing ▪ E-commerce ▪ Traditional and E-marketing ▪ E-Marketing ▪ Traditional and E-marketing

4 E-BUSINESS AND E-MARKETING ▪ E-Business’s purpose ▪ E-Business encompasses ▪ Correlation

5 PROFITABLE E-BUSINESS MODEL ▪ The E-Business model ▪ E-Business concept ▪ Value Proposition ▪ Revenue sources

6 PROFITABLE E-BUSINESS MODEL ▪ Required activities, resources and capabilities ▪ Required competencies and competitive advantage ▪ E-business environment and strategy ▪ Competitive environment and strategy

7 E-COMMERCE AND MEDICAL INFRASTRUCTURE ▪ Variety of course work availability ▪ Cost factor ▪ Flexible comfortable learning environment ▪ Easy and convenient access ▪ Learning without interruption ▪ School accreditation and credit transfers ▪ Learning current technical skills

8 REFERENCES ▪ Garcia, R. (2012, December 21). Traditional vs. Digital Marketing. Retrieved from Digital Marketing Services: marketing-tools-tips-resources.com/traditional-vs-digital-marketing ▪ N.A. (2008). The E-Business Model. Retrieved from Prudens Information Resources for the Internet : www.prudens.com/patens/ebusiness/busmodel.html ▪ N.A. (2012, January 10). 10 Advantages to Taking Online Classes. Retrieved from Open Education Database: oedb.org/librarian/10-advantages-to-taking-online-classes ▪ N.A. (2012). Traditional Marketing. Retrieved from Marketing-Schools.org: www.marketing-schools.org/types-of-marketing/traditional-marketing... ▪ N.A. (2015). Digital Marketing. Retrieved from SAS: www.sas.com/en_us/insights/marketing/digital-marketing.html ▪ N.A. (2016). Images of e-business. Retrieved from Bing Images: www.bing.com/images ▪ Viar, R. (2016, January 6). Week 1, Live Chat 2. Retrieved from CTUonline: www.ctuonline.edu/MKTG628 -1601A-01/wk 1-chat 1-1 6 16

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