1. 3 Keys for Successful Game Localization David Lakritz Language Automation, Inc. October 5, 2011

2. Outline Brasilian Game Market Success Factors The Iron Triangle of Localization The Three Keys Best Practices Future Directions Conclusions

3. Overview of Brasilian Game Market

4. Data: Newzoo BV

6. Worldwide Online Game Market ($B) Data: DFC, PWC (extrapolated)

7. Worldwide Online Game Market ($B) Data: DFC, PWC (extrapolated) 11% CAGR

8. Worldwide Online Game Market ($B) Data: DFC, PWC (extrapolated) 11% CAGR 20% CAGR Brasil 1.6 1.3

9. Data: DFC, Point Topic (extrapolated) World Broadband Households (millions)

10. Data: DFC, Point Topic (extrapolated) World Broadband Households (millions)

11. Increasing market More non-English speakers coming online Enhanced gameplaying experience Why Localize for Brasil?

12. Increasing market More non-English speakers coming online Enhanced gameplaying experience  Competition!!!

13. Success Factors Adaptation / Culturalization / Transcreation Good storytelling (esp. for MMOs) Proper & consistent use of gaming language Frequent updates to keep gamers returning

14. The Iron Triangle of Localization Cost Quality Schedule

15. The Iron Triangle of Localization Cost Quality Schedule BALANCE!

16. The Three Keys

17. Key #1: Team

18. Your localization vendor and beyond

19. Key #2: Process

20. Getting the localization done

21. Key #3: Communication

22. Communicating with the team

23. The Three Keys: Best Practices Balancing cost/quality/schedule

24. Dependency Matrix CostQualitySchedule Team Process Communication

25. Team Choose your vendor carefully Experience Testing/Evaluation Vendor as part of the team

26. Process Start early Plan for change Tools Scaleability Streamline & automate

27. Communication Communicate requirements clearly Provide information & feedback Reply promptly to queries Set clear expectations Avoid adding unnecessary layers to the interface

28. Future Directions in Game Localization

29. Current Trends/Issues Faster, more frequent releases More languages Mismatch between content producers and L10N vendors

30. Impact Missed schedules Higher cost Lower quality Burnout

31. Responsiveness to Change! Key Factor

32. Responsiveness to Change!  Agile Methodologies Key Factor

33. Dictionary Definition  Agility is the ability to respond effectively to change.

34. Team Expand Engage Empower

35. Process Streamline Deliver often Encourage feedback

36. Communication Collaborate Disseminate Participate

37. Summary: The 3 Keys Team Process Communication

38. Conclusions Focus on the three keys to balance quality, cost and schedule Choose your localization vendor carefully Tools can help automate/streamline the process Think of your vendor as part of the team Consider agile methodologies to help manage change

39. Q & A David Lakritz Language Automation, Inc. dave@lai.com