1. Chapter 6: Memory

2. The mental processes that enable us to retain and use information over time

3. 3 Processes of Memory Storage – Retaining information in memory so that it can be used at a later time. Encoding – Transforming information into a form that can be entered and retained by the memory system Retrieval – Recovering the stored information so that we are consciously aware of it.

4. Stage Model of Memory

5. Three Stages of Memory Three memory stores that differ in function, capacity, and duration Long-term Memory Working or Short-term Memory Sensory Input Sensory Memory Attention Encoding Retrieval Maintenance Rehearsal

6. Sensory Memory Function—holds information long enough to be processed for basic physical characteristics Capacity—large – can hold many items at once Duration—very brief retention of images –.3 seconds for visual info – 2 seconds for auditory info Sensory Input Sensory Memory

7. Sensory Memory Divided into two types – iconic memory: visual information – echoic memory: auditory information Sensory Input Sensory Memory – George Sperling studied iconic memory

8. PsycSim 5 Activity http://bcs.worthpublishers.com/hockenbury5e/pages/bcs- main.asp?v=category&s=00100&n=01000&i=01100.01&o=|00510|00520|00530|00 540|00550|00560|00570|00580|00590|00600|00610|00620|00630|00010|00020|00 030|00040|00050|00060|00070|00080|00090|00100|00110|00120|00130|00140|00 150|00160|00170|00180|01000|02000|03000|04000|05000|06000|07000|08000|09 000|10000|11000|12000|13000|14000|15000|16000|17000|99000| http://bcs.worthpublishers.com/hockenbury5e/pages/bcs- main.asp?v=category&s=00100&n=01000&i=01100.01&o http://abclocal.go.com/ktrk/video?id=7429362 Are you learning without concentrating? http://abclocal.go.com/ktrk/video?id=7429362

9. Sensory Memory Sensory memory forms automatically, without attention or interpretation Attention is needed to transfer information to working memory Sensory Input Sensory Memory

10. Sensory Memory Visual sensory memory—brief memory of an image or icon. Also called iconic memory. Auditory sensory memory—brief memory of a sound or echo. Also called echoic memory. Auditory sensory memories may last a bit longer than visual sensory memories.

11. Short-term or Working Memory Working or Short-term Memory Sensory Input Sensory Memory Attention

12. Activity Memory test – Listen to the list of numbers and see how many you can remember...

13. Activity cont. 341 6824 75926 845197 0864125 92347168 542870931 1834927560 28604137925 316802495670 1982670584309 49256108473560

14. Short-term Memory Function—conscious processing of information – where information is actively worked on Capacity—limited (holds 7 +/- 2 items) Duration—brief storage (about 30 seconds) Working or Short-term Memory Sensory Input Sensory Memory Attention

15. Maintenance Rehearsal Mental or verbal repetition of information allows information to remain in working memory longer than the usual 30 seconds Working or Short-term Memory Sensory Input Sensory Memory Attention Maintenance Rehearsal

16. Try to remember... U V A F D I C D B S A I D V D F B I U S A C I A Or is this easier?

17. Chunking Grouping small bits of information into larger units of information – expands working memory load Which is easier to remember? – 4 8 3 7 9 2 5 1 6

18. Long-term Memory Once information passes from sensory to working memory, it can be encoded into long-term memory Long-term Memory Working or Short-term Memory Sensory Input Sensory Memory Attention Encoding Retrieval Maintenance Rehearsal

19. Long-Term Memory Function—organizes and stores information – more passive form of storage than working memory Unlimited capacity Duration—thought by some to be permanent Long-term Memory Working or Short-term Memory Sensory Input Sensory Memory Attention Encoding Retrieval Maintenance Rehearsal

20. Long-Term Memory Encoding—process that controls movement from working to long-term memory store Retrieval—process that controls flow of information from long-term to working memory store Long-term Memory Working or Short-term Memory Sensory Input Sensory Memory Attention Encoding Retrieval Maintenance Rehearsal

23. Types of Long-term Memory Explicit memory—memory with awareness; information can be consciously recollected; also called declarative memory Implicit memory—memory without awareness; memory that affects behavior but cannot consciously be recalled; also called nondeclarative memory

24. Explicit Memory Declarative or conscious memory Memory consciously recalled or declared Can use explicit memory to directly respond to a question Two subtypes of explicit memory – episodic and semantic

25. Implicit Memory Nondeclarative memory Influences your thoughts or behavior, but does not enter consciousness Three subtypes—we will look only at one (procedural)

26. Procedural Memory Memory that enables you to perform specific learned skills or habitual responses Examples: – Riding a bike – Using the stickshift while driving – Tying your shoe laces Q: Why are these procedural memories implicit? A: You don’t have to consciously remember the steps involved in these actions to perform them

27. Episodic Memory Memory tied to your own personal experiences Examples: – What month is your birthday? – Do you like to eat caramel apples? Q: Why are these explicit memories? A: Because you can actively declare your answers to these questions

28. Semantic Memory Memory not tied to personal events General facts and definitions about the world Examples: – How many tires on a car? – What is a cloud? – What color is a banana?

29. Semantic Memory Q: Why are these explicit memories? A: Because you can actively declare your answers Important note: Though you may have personal experience with these items, your ability to answer does NOT depend on tying the item to your past

30. Activity north dollar apple south John grape red nickel dime yellow pear east Bill green blue Robert quarter banana west Charlie

31. Activity cont Fruit - apple, pear, grape, banana Directions – north, west, south, east Money – dime, quarter, dollar, nickel Names – John, Bill, Robert, Charlie Colors - red, blue, yellow, green

32. Activity bream chap later trout pot lot start tape job dusk clog wreak mayor list else smug wage duck jowl big

33. Activity time slot stab hand solve dirt house plot mutt out draft greet say dent off stale royal stone court dice

34. Review of Long-term Memory Long-term Memory Working or Short-term Memory Sensory Input Sensory Memory Attention Encoding Retrieval Maintenance Rehearsal Retrieval transfers info from LTM to STM Forgetting—inability to retrieve previously available information Why do people forget?

35. Video http://www.youtube.com/watch?v=KuvF 113uty4 Finding Nemo http://www.youtube.com/watch?v=KuvF 113uty4

36. Why Do We Forget? Forgetting can occur at any memory stage Retrieval from long-term memory Depending on interference, retrieval cues, moods, and motives, some things get retrieved, some don’t Long-term storage Some items are altered or lost Short-term memory A few items are both noticed and encoded Sensory memory The senses momentarily register amazing detail

37. Forgetting as Retrieval Failure Retrieval—process of accessing stored information Sometimes info is encoded into LTM, but we can’t retrieve it Retrieval failure leads to forgetting Retrieval X Encoding Short-term memory Long-term memory

39. Figure 6.7(b) Demonstration of Retrieval Cues Source: Bransford & Stein (1993).

40. Measures of Retrieval Recall—test of LTM that involves retrieving memories without cues; also termed free recall Cued recall—test of LTM that involves remembering an item of information in response to a retrieval cue Recognition—test of LTM that involves identifying correct information from a series of possible choices. Serial position effect—tendency to remember items at the beginning and end of a list better than items in the middle.

41. Encoding Specificity – When conditions of retrieval are similar to conditions of encoding, retrieval is more likely to be successful – You are more likely to remember things if the conditions under which you recall them are similar to the conditions under which you learned them

42. Encoding Specificity Context effects—environmental cues to recall Mood congruence—factors related to mood or emotions

43. Forgetting Forgetting is the inability to remember information that was previously available

44. Hermann Ebbinghaus (1850–1909) After earning his Ph.D. in philosophy in 1873, Ebbinghaus worked as a private tutor for several years. It was during this time that he conducted his famous research on the memory of nonsense syllables. In 1885, he published his results in Memory: A Contribution to Experimental Psychology. In that text, Ebbinghaus observed, “Left to itself, every mental content gradually loses its capacity for being revived. Facts crammed at examination time soon vanish, if they were not sufficiently grounded by other study and later subjected to a sufficient review.” Among his other notable contributions, he developed an early intelligence test, called the Ebbinghaus Completion Test (Lander, 1997).

45. Copyright © Allyn & Bacon 2008 After memorizing lists of nonsense syllables retentions was measured after varying intervals of time using the relearning method. Forgetting was rapid at first (58% after 20 minutes and 44% after 1 hour) then tapered off.

46. Forgetting Theories Encoding failure Interference theories Motivated forgetting Decay

47. Forgetting as Encoding Failure Info never encoded into LTM Encoding X Long-term memory Encoding failure leads to forgetting Short-term memory

48. Which Is the Real Penny?

49. Answer

50. Encoding Failures Even though you’ve seen thousands of pennies, you’ve probably never looked at one closely enough to encode specific features.

51. Decay Theories Memories fade away or decay gradually if unused Average percentage of information retained 20 mins 1 hr 8 hrs 24 hrs 2d2d 6d6d 31 d Interval between original learning of nonsense syllables and memory test 100% Time plays critical role Ability to retrieve info declines with time after original encoding

52. Decay Theories Biology-based theory When new memory formed, it creates a memory trace — a change in brain structure or chemistry If unused, normal brain metabolic processes erode memory trace Theory not widely favored today

53. Interference Theories “Memories interfering with memories” Forgetting NOT caused by mere passage of time Caused by one memory competing with or replacing another memory

54. Motivated Forgetting Undesired memory is held back from awareness Suppression—conscious forgetting Repression—unconscious forgetting (Freudian)

55. Schema Organized clusters of knowledge and information about particular topics Useful in organizing and forming new memories Allows you to quickly integrate new experiences into your knowledge base – Schemas can also contribute to memory distortions

56. Video http://www.pbs.org/saf/1101/video/wat chonline.htm True or false? http://www.pbs.org/saf/1101/video/wat chonline.htm

57. Schema Scripts—type of schema – Mental organization of events in time – Example of a classroom script: Come into class, sit down, talk to friends, bell rings, instructor begins to speak, take notes, bell rings again, leave class, etc.

58. Eyewitness Testimony Recall not an exact replica of original events Recall a construction built and rebuilt from various sources Often fit memories into existing beliefs or schemas Schema—mental representation of an object, scene, or event – Example: schema of a countryside may include green grass, hills, farms, a barn, cows, etc.

59. Forming False Memories A person can actually believe an event occurred by imagining the event; called “imagination inflation”

60. Memory Distortions Memory can be distorted as people try to fit new info into existing schemas Giving misleading information after an event causes subjects to unknowingly distort their memories to incorporate the new misleading information

61. The Misinformation Effect A memory-distortion phenomenon in which a person’s existing memories can be altered if the person is exposed to misleading information

62. Loftus Experiment Subjects shown video of an accident between two cars Some subjects asked: How fast were the cars going when they smashed into each other? Others asked: How fast were the cars going when they hit each other? Accident Leading question: “About how fast were the cars going when they smashed into each other?” Memory construction

63. Loftus Results Word Used in Question Average Speed Estimate smashed collided bumped hit contacted 41 mph 39 mph 38 mph 34 mph 32 mph

64. Source Confusion A memory distortion that occurs when the true source of the memory is forgotten Can give rise to a false memory: a distorted or fabricated recollection of something that did not actually occur

65. Which is the Real Photo? The photograph of an unknown young man bravely defying oncoming tanks in an antigovernment protest in China’s Tiananmen Square has become an iconic image of individual courage and the global struggle for human rights. But after people who remembered the original image correctly were shown the doctored image on the right, their memories changed to incorporate the crowds of onlookers in the fake photo (Sacchi & others, 2007).

66. New Memories in a Snail Aplysia—a sea snail used to study how memories can change neurons

67. Biological Basis of Memory Amnesia—severe memory loss http://www.youtube.com/watch?v=wDNDRDJy- vo&feature=PlayList&p=1753C578FD79D9A4&index=49 http://www.youtube.com/watch?v=wDNDRDJy- vo&feature=PlayList&p=1753C578FD79D9A4&index=49 Retrograde amnesia—inability to remember past episodic information; common after head injury; need for consolidation Anterograde amnesia—inability to form new memories; related to hippocampus damagehttp://www.youtube.com/watch?v=ErjP 5xMTc8I 50 first dateshttp://www.youtube.com/watch?v=ErjP 5xMTc8I

68. Gradually Losing the Ability to Remember Dementia: Progressive deterioration and impairment of memory, reasoning, and other cognitive functions occurring as the result of a disease or a condition Alzheimer’s disease (AD): A progressive disease that destroys the brain’s neurons, gradually impairing memory, thinking, language, and other cognitive functions, resulting in the complete inability to care for oneself; the most common form of dementia

69. 69 The Impaired: Dementia Stages: From Confusion to Death – stage 1 – confused with normal aging – stage 2 – generalized confusion—deficits in concentration and short-term memory – stage 3 – memory loss becomes dangerous – stage 4 – full-time care – stage 5 – unresponsive, no longer talking stages take 10 to 15 years

70. Strategies for Boosting Memory Focus attention Commit the time Space study sessions Organize the information Elaborate on the material Use visual imagery Use a mnemonic device Explain it to a friend Reduce interference within a topic Counteract the serial position effect Use contextual clues Sleep on it Forget the ginkgo biloba