2. Leukemia & Lymphoma Society Overview The Leukemia & Lymphoma Society’s (LLS) mission is to cure leukemia, lymphoma and myeloma, and improve the quality of life for patients and their families. LLS was established in 1949 as the de Villiers Foundation, named in memory of Robert Roesler de Villiers, a young man who died of leukemia. As a result of ongoing research, overall survival rates for leukemia have tripled in the last 40 years. LLS is dedicated to being one of the top-rated voluntary health agencies in terms of dollars that directly fund the mission. Seventy-three percent of LLS expenditures are directed to research, patient and community services, advocacy and education.

3. Man & Woman of the Year History The Leukemia & Lymphoma Society’s Man & Woman of the Year (MWOY) campaign began in Northern California in 1990. The Illinois Chapter has been participating in this campaign since 2001 and in 2011 raised over $625,000. In 2011, 14 exceptional candidates ran for the title of Man or Woman of the Year. Kostas Giannoulias of STATE Restaurant and Jill Pontillo of Sysmex America, Inc. received the honor of 2011 Man & Woman of the Year.

4. The Concept Candidates competing for the title of 2012 Man & Woman of the Year are judged solely on a philanthropic basis – on their success in generating funds for LLS from the date of the Kickoff Celebration on April 5, 2012 until the Grand Finale Gala on June 16th. Every dollar raised is counted as one vote. The male and female candidate with the most votes accumulated will be named the 2012 Man & Woman of the Year. Their totals will also be submitted for the national titles. Citizenship Awards The Leukemia & Lymphoma Society awards those candidates who exemplify and promote volunteerism, mission, community involvement and community support through the citizenship awards. Candidates are nominated and chosen by their peers, campaign teams and the Man & Woman of the Year Committee for the citizenship awards.

5. Grand Finale Celebration Sponsors, candidates, campaign teams, friends, family, survivors, and other LLS supporters will gather for the announcement of the Man & Woman of the Year. The evening will include cocktails, food, music and a silent auction. Attendance is expected to be 500. Grand Finale date: June 16, 2012 at the Fairmont Chicago Millennium Park Visibility Because of the promotion plan developed for the event, participation in the LLS Man & Woman of the Year event offers sponsors tremendous potential for advertising, publicity and sales promotions, while enhancing its image of public consciousness and concern in the community. For example, sponsoring companies may be included on invitations, the LLS website, program book, Chicago Magazine advertisements, taxi ads and recognition at the Grand Finale event.

6. 2012 Man & Woman of the Year Events February 9:Winter Cocktail/Cultivation Event Gibson’s, Chicago April 5: Kickoff Celebration Carmichael’s, Chicago May 10:Mid Point Party Anita Dee II, Navy Pier June 16: Grand Finale Fairmont Chicago Millennium Park

7. Campaign Marketing/Logo Recognition*  Company logo displayed in two Chicago Magazine advertisements – readership of 1 million+  Company logo displayed on all print materials – over 2,500 local impressions  Company logo on all event signage  On-stage recognition at all events (Cultivation, Kick-Off, Mid-Point and Grand Finale)  Logo and link on LLS and MWOY local web pages  Recognition in media and press releases – distributed twice to all local media  Logo included in rotating Power Point presentation during Grand Finale walk-in  Recognition in Spring local chapter e-newsletters – 5000 impressions  Recognition in the LLS annual report – 20,000 distributed nationally Grand Finale Benefits  Ten (10) tickets to the Cultivation, Kick-Off and Mid-Point events  Two reserved tables of 10 at Grand Finale with company name or logo on table signage  Complimentary valet parking service for ten (10) vehicles at Grand Finale  Opportunity to provide product or promotional materials in Grand Finale goodie bags  Opportunity to speak at Grand Finale (1-2 minutes, script approved by LLS)  Ability to Nominate 1 candidate in the 2012 campaign (*) To receive all print recognition, the sponsorship must be secured prior to all print deadlines Presenting Sponsor $30,000 Exclusive to this Level  Company highlighted as Presenting Sponsor in every instance of event title (Man & Woman of the Year Presented by Company Name)  Company logo displayed on VeriFone taxi advertisements (35 taxis, 70 panels = 9 million impressions in 4 weeks)  Prominent logo placement on podium at Grand Finale  Two page b/w center spread in Grand Finale program book  Full-color ad on back cover of Grand Finale program book

8. Platinum Sponsor $20,000 Exclusive Auction Sponsor Campaign Marketing/Logo Recognition*  Company logo displayed in two Chicago Magazine advertisements – readership of one million+  Company logo displayed on all print materials – over 2,500 local impressions  Company logo on all event signage  On-stage recognition at all events (Cultivation, Kick-Off, Mid-Point and Grand Finale)  Logo and link on LLS and MWOY local web pages  Recognition in media and press releases – distributed twice to all local media  Logo included in rotating Power Point presentation during Grand Finale walk-in  Recognition in Spring local chapter e-newsletters – 5000 impressions  Recognition in the LLS annual report – 20,000 distributed nationally Grand Finale  Eight (8) tickets to the Cultivation, Kick-Off and Mid-Point events  Sixteen (16) tickets to Grand Finale (one reserved table of 10 and six individual tickets)  Complimentary valet parking service for six (6) vehicles at Grand Finale  Opportunity to provide product or promotional materials in Grand Finale goodie bags *To receive all print recognition, the sponsorship must be secured prior to all print deadlines Exclusive to this Level  Company name and logo on all silent auction table identification signs  Company logo on 500 hand-held auction bidding devices  Opportunity to provide branded check out bags for silent auction items  Two page, b/w spread in Grand Finale program book

9. Platinum Sponsor $20,000 Exclusive Dinner Sponsor Campaign Marketing/Logo Recognition*  Company logo displayed in two Chicago Magazine advertisements – readership of one million+  Company logo displayed on all print materials – over 2,500 local impressions  Company logo on all event signage  On-stage recognition at all events (Cultivation, Kick-Off, Mid-Point and Grand Finale)  Logo and link on LLS and MWOY local web pages  Recognition in media and press releases – distributed twice to all local media  Logo included in rotating Power Point presentation during Grand Finale walk-in  Recognition in Spring local chapter e-newsletters – 5000 impressions  Recognition in the LLS annual report – 20,000 distributed nationally Grand Finale  Eight (8) tickets to the Cultivation, Kick-Off and Mid-Point events  Sixteen (16) tickets to Grand Finale (one reserved table of 10 and six individual tickets)  Complimentary valet parking service for six (6) vehicles at Grand Finale  Opportunity to provide product or promotional materials in Grand Finale goodie bags *To receive all print recognition, the sponsorship must be secured prior to all print deadlines Exclusive to this Level  Company name or logo on table identification signage  Opportunity to leave promotional item/gift on banquet chairs (quantity: 500)  Company logo printed on takeaway dessert gifts  Two page, b/w spread in Grand Finale program book

10. Diamond Sponsor $15,000 Exclusive Reception Sponsor Campaign Marketing/Logo Recognition*  Company logo displayed in two Chicago Magazine advertisements – readership of one million+  Company logo displayed on all print materials – over 2,500 local impressions  Company logo on all event signage  On-stage recognition at all events (Cultivation, Kick-Off, Mid-Point and Grand Finale)  Logo and link on LLS and MWOY local web pages  Recognition in media and press releases – distributed twice to all local media  Logo included in rotating Power Point presentation during Grand Finale walk-in  Recognition in Spring local chapter e-newsletters – 5000 impressions  Recognition in the LLS annual report – 20,000 distributed nationally Grand Finale  Six (6) tickets to the Cultivation, Kick-Off and Mid-Point events  One reserved table of ten at Grand Finale  Complimentary valet parking service for four (4) vehicles at Grand Finale  Opportunity to provide product or promotional materials in Grand Finale goodie bags (*) To receive all print recognition, the sponsorship must be secured prior to all print deadlines Exclusive to this Level  Company name or logo on bar signs displayed throughout the evening  Company logo printed on reception cocktail napkins  Opportunity to provide branded goodie bags to be given to the 500 Grand Finale guests

11. Gold Sponsor $10,000 Campaign Marketing/Logo Recognition*  Full page, b/w advertisement in Grand Finale program book  Company logo displayed in a Chicago Magazine advertisements – readership of one million+  Company logo displayed on all print materials – over 2,500 local impressions  Company logo on all event signage  On-stage recognition at all events (Cultivation, Kick-Off, Mid-Point and Grand Finale)  Logo and link on LLS and MWOY local web pages  Recognition in media and press releases – distributed twice to all local media  Logo included in rotating Power Point presentation during Grand Finale walk-in  Recognition in Spring local chapter e-newsletters – 5000 impressions  Recognition in the LLS annual report – 20,000 distributed nationally Grand Finale  Two (2) tickets to the Cultivation, Kick-Off and Mid-Point events  One table of ten at Grand Finale with company name or logo on table signage  Complimentary valet parking service for two (2) vehicles at Grand Finale  Opportunity to provide product or promotional materials in Grand Finale goodie bags (*) To receive all print recognition, the sponsorship must be secured prior to all print deadlines

12. Participation Benefits Marketing/ Logo Recognition  Company logo included in Grand Finale program book Thank You ad  Company logo on all sponsor event signage  Half-page, b/w ad in the Grand Finale program book  Logo and link on the MWOY local web pages  Logo included in rotating Power Point presentation during Grand Finale walk-in  Half-page, b/w ad in the Grand Finale program book  Logo and link on the MWOY local web pages  Company logo on all sponsor event signage  Logo included on reserved table signage $200 each $350 per couple  Four (4) tickets to Grand Finale  Complimentary valet for one (1) vehicle at Grand Finale  Two (2) tickets to Grand Finale  One reserved table of ten at Grand Finale  Premium table placement in venue hall Silver Sponsor $5,000 Bronze Sponsor $2,500 Table Sponsor $1,800 Individual Tickets

13. Additional Sponsor Opportunities Program Book Marketing/ Logo Recognition  Full page b/w ad in the Grand Finale program book………………$800  Half page b/w ad in the Grand Finale program book ………………$500  Quarter page b/w ad in the Grand Finale program book………….$250 *The print deadline for the program book is Monday, May 21 st at 5:00pm. All logos and ads must be submitted to Julie Ford at Julie.Ford@lls.org by 5:00pm on May 21, 2012.Julie.Ford@lls.org

14. Company Name: _________________________________________ Sponsorship Levels: □ $30,000 □ $20,000 □ $15,000 □ $10,000 □ $5,000 □ $2,500 □ $1,500 □ $1,200 Program Book Ad: □ $800 □ $500 □ $250 □ Yes, my company would like to be in attendance during Grand Finale Contact Name: __________________________________________________ Address: __________________________________________________ Phone Number: __________________________________________________ E-mail: __________________________________________________ Which candidate would you like to support: _________________________________ Preferred Method of Contact: □ Phone □ E-mail □ Mail Fax or email to Julie Ford at: 312.463.0980 / julie.ford@lls.org www..mwoy.org/il Sponsorship Agreement