1. Types of Retailers

2. Classification of Retailing
Amount of Service
Self-Service, Limited-Service and
Full-Service Retailer
Classification of Retailing
Product Line
Length and Breadth of the Product
Assortment
Relative Prices
Pricing Structure that is Used
by the Retailer
Retail Organizations
Independent ,Corporate Chains, franchise organisation

3. Amount of service provided to customer
1. Self-service retailing: Many customers are willing to carry out their own locate-compare-select process to save money.
Gas stations.
2. Self-selection retailing : Customers find their own goods, although they can ask for assistance.

4. From customers service point of view:
3. Limited service retailing: These retailers carry more shopping goods, and customers need more information and assistance. The stores also offers services such as credit & merchandise-return privileges.
Subiksha, Margin free markets

5. For e.g. :- Specialty Stores
4. Full service retailing: Salespeople are ready to assist in every phase of the locate-compare-select process.
For e.g. :- Specialty Stores

6. Product Line Offering Variety (breadth of merchandise)
The number of merchandise categories
Assortment (depth of merchandise)
The number of items in a category (SKUs)

7. Store Formats by Merchandise Categories (Product Line)
Store retailing –
Specialty stores – narrow product line & deep assortment.
Specializing in a given type of merchandise
Apparel stores – Sporting – Furniture – Books.
Park Avenue by Raymond’s is a men’s specialty
store.
Other ex.'s: Bata -- footwear store

8. Specialty stores Tanishq for fashion jewellery

9. For e.g. Shoppers Stop, Westside
b. Department stores
Carry several product line.
Clothing – Home furniture – House hold
goods.
Each line operated as a separate
department.
For e.g. Shoppers Stop, Westside

10. Super markets –
Relatively large, low cost,
self service designed to serve the customer’s total need for food, & house hold categories.
e.g Foodworld, Trinetra, Food Bazaar

11. Convenience stores –
Relatively small stores that are located near residential areas, are open long hours, 7 days a week, carry a limited line of high turn over convenience products.
are more convenient to shop.
Prices are slightly higher due to the convenience given to the customers.

12. Offers fresh food.
beverages, ready –to –eat snacks, grocery type items.
For e.g
In & Out ,
HP Speed mart at various gas stations
7 – Eleven
K circle

13. Store Formats by Price Subhiksha, Tru mart, Walmart
a. Discount stores –
Sell standard merchandise at lower prices by accepting lower margin & selling high volume.
Subhiksha, Tru mart, Walmart

14. For e.g:- Brand factory (future group) in Pune
b. Off price retailer –
Merchandise bought at less than regular wholesale prices & sold at less than retail
often-leftover goods, obtained at reduced prices from manufacturers or other retailers.
For e.g:- Brand factory (future group) in Pune

15. Factory outlets – (Bombay dyeing, Morajee Mills )
Surplus, discontinued or irregular goods at 50% below retail.
For eg. Pantaloons factory outlets
Levi’s factory outlets
(Bombay dyeing, Morajee Mills )

16. d. Ware house clubs or wholesale clubs
Sell limited selection of brand name, grocery items, appliances, clothing at deep discount to members who pay fee for annual membership.
For e.g. :- Costco, Sam’s club (Wall - mart)

17. e. Single-price denomination format.
Scrambled mechanized lines at just one price point. generally a low one.
For e.g.. Dollar stores in USA,
Dollar store at Bhandarkar road

18. Store formats by size a. Super stores
Average 35,000 sq ft selling space aimed at meeting total needs for routine purchase of food or non food items.
Services like flower shop, bookstore, bakery etc. under one roof.
For e.g.. Nilgiris, Bangalore .

19. For e.g. Giant Hypermarket, Hyderabad Carrefour Big bazaar
b. Hyper market
80,000 to 2,20,000 sq ft selling space. Combine super market, discount & ware house retailing principles.
For e.g. Giant Hypermarket, Hyderabad
Carrefour
Big bazaar

20. c. Shopping mall-
Retail stores and places for leisure activities such as dining, entertainment, etc
Spread over a large area of more than 200,000sqft .
For e.g. “Ataria mall in Mumbai
“Cross roads” in Mumbai,
“City Center” in Dubai
“Garuda mall” in Bangalore.
“ Mall of America” in U.S.A

21. Mall of America The Mall of America “megamall” contains more than:
540 specialty stores,
49 restaurants,
7-acre indoor theme park,
Underwater World featuring hundreds of marine specimens,
And a two-story miniature golf course.

22. Types of Non store Retailers

23. Non-store Retail Formats
Electronic Retailing
Amazon. COM
eBay
Bazee.com
Rediff shopping

24. Non-store Retail Formats
Direct Selling.
It deals with door-to-door selling
at home sale parties
i.e. it involves one-to-one or one-to-many selling.
For e.g Eureka Forbes, Amway, Mary Kay Cosmetics.

25. Non-store Retail Formats
Direct Marketing
Direct mail, catalog marketing, telemarketing
For e.g.: Dell computers

26. Television Home Shopping
For e.g.. Asian sky shop
Vending Machines
To sell items like : Soft drinks, candy, cigarettes.
Tea and coffee machines at airports
ATMs

27. Classification of Retailing: Retail Organization
Corporate
Chain
Consumer
Co-operative
Independent
Store
Units
Franchise
Organizations
Retailer
Cooperatives

28. Types of Retail Ownership
a. Independent, Single Store units
Can be set with minimum licensing requirements.
b. Consumer Owned Cooperatives
Are retail outlets owned and operated by a group of consumers.
Apna Baazar ,Grahak Peth
(c) Brand X Pictures/PunchStock

29. Types of Retail Ownership
c. Corporate Chains
Own several retail outlets.
Purchasing decisions and activities are carried out centrally for these retail outlets.
for e.g..
Food world and
Pantaloons
Westside

30. Types of Retail Ownership
d. Retail Co-operative:
For e.g.:-
Anand Milk Union Ltd (Amul),
Samavaika,
Khadi Gram Yudog

31. Franchising 30 – 40% of US Retail Sales
Franchisee Pays Fixed Fee Plus % of Sales
For e.g.
Pizza Hut, Mac Donald's
Monginis, Café Coffee day.

32. Retailing : Formats (unorganized vs. organized)
Thank you!