1. BUN Rogow 2012 Dr. Sylvia Lorek Baltic University Program, Rogow 2015 Feeding the World without Destroying the World: Can Food Production Be(come) Sustainable? The consumer and sustainable consumption

2. BUN Rogow 2012 Sylvia Lorek 2 Prior areas of sustainable consumption Contribution to CO2 Equivalent emmission

3. BUN Rogow 2012 The consumer and sustainable consumption Sylvia Lorek 3 Environmental impacts of the global food system  The current global food system is responsible for:  2 billion hectares of arable land degraded over five decades by unsustainable agricultural practices, with a 2–5 million hectares degraded annually;  70 % of freshwater consumption;  nearly 21 % of fossil-fuel use;  30 % of total global greenhouse gas emissions;  80 % of deforestation as a result of agricultural expansion;  a 75 % decline in global fish stocks associated with uncontrolled overfishing and habitat degradation;  genetic erosion, species loss and conversion of natural habitat caused by food production (considered to be the main global driver). European Environmental Agency 2014. Environmental Indicator report 2014. EEA, Copenhagen

4. BUN Rogow 2012 The consumer and sustainable consumption Sylvia Lorek 4 Factors shaping food consumption -Economic factors -Demographic factors -Technology and innovation -Urbanisation and infrastructure -Business models and marketing -Social and cultural factors European Environmental Agency 2014. Environmental Indicator report 2014. EEA, Copenhagen

5. BUN Rogow 2012 The consumer and sustainable consumption Sylvia Lorek 5 The world currently produces enough food for its citizens. FAO (2011). FAO Food Outlook: Global Market Analysis (June 2011). Food and Agriculture Organization of the United Nations. If current population and consumption trends continue, humanity will need the equivalent of two Earths to support it by 2030. UNEP (2012). The critical role of global food consumption patterns in achieving sustainable food systems and food for all. United Nations Environment Programme, Tech. Rep.

6. BUN Rogow 2012 The consumer and sustainable consumption Sylvia Lorek 6 European Environmental Agency 2013. Environmental Indicator report 2013. EEA, Copenhagen Carbon, material and water footprints for different food types

7. BUN Rogow 2012 The consumer and sustainable consumption Sylvia Lorek 7 European Environmental Agency 2013. Environmental Indicator report 2013. EEA, Copenhagen Carbon, material and water footprints for different food types Fuchs, D., Di Giulio, A., Glaab, K., Lorek, S., Maniates, M., Princen, T. & Ropke, I. (2015) Power: What's missing in consumption and absolute reductions research and action. Journal of Cleaner Production.

8. BUN Rogow 2012 The consumer and sustainable consumption Sylvia Lorek 8 Key Messages (a. summarising the problems)  Consumptive trends are detrimentally affecting health  Consumptive trends are negatively affecting the agro-ecological resource base and its ability to sustainably provide  Consumptive trends are adversely affecting food security  We must address the consumptive demand and productive supply elements systemically  Concrete action is needed from public and private sector, with the support of non-governmental organisations (NGOs) and consumers, towards diets based on less resource-intensive foods  Curbing the amount of food loss and waste generated annually, across the globe, is a tangible starting point for effective collaborative action in this arena UNEP (2012). The critical role of global food consumption patterns in achieving sustainable food systems and food for all. United Nations Environment Programme, Tech. Rep.

9. BUN Rogow 2012 The consumer and sustainable consumption Sylvia Lorek 9 Key Messages (b. opportunities and actions for the public sector)  Adopt “sustainable diets” as a policy lens  Reduce or eliminate subsidies that encourage unsustainable consumption and waste, and consider tax options to shift consumption patterns  Design and conduct targeted public awareness campaigns on unsustainable food consumption and food waste  Consider implementing advertising and marketing regulatory measures to curb the influence of campaigns for unhealthy and unsustainably produced foods  Use public procurement as a catalyst for change  Improve availability of agricultural technologies and infrastructure to reduce food losses in developing countries  Increase inter-governmental coordination for sustainable food systems UNEP (2012). The critical role of global food consumption patterns in achieving sustainable food systems and food for all. United Nations Environment Programme, Tech. Rep.

10. BUN Rogow 2012 tainable consumption Sylvia Lorek 10 European Environmental Agency 2014. Environmental Indicator Report 2014. EEA, Copenhagen

11. BUN Rogow 2012 The consumer and sustainable consumption Sylvia Lorek 11 European Environmental Agency 2013. Environmental Indicator Report 2013. EEA, Copenhagen Proportion of overweight and obese adults by education level

12. BUN Rogow 2012 The consumer and sustainable consumption Sylvia Lorek 12 European Environmental Agency 2013. Environmental Indicator Report 2013. EEA, Copenhagen Proportion of overweight and obese adults by education level