1. Leaders as Linchpins for Framing Meaning Pamela L. EddyCollege of William and MaryAERA

2. Role of Communication Leaders frame change on campus Interpretations of communication Community Colleges

3. How do leaders frame meaning on their campuses to make sense of ongoing change?

4. Background Sensemaking (Weick, 1995) Institutional Saga (Clark, 1972) Communication Networks (Lunenburg & Ornstein, 2007)

5. Methods Hermeneutic Phenomenology (Van Manen, 1990) 9 case sites/75 interviews – 2 Northeast – 1 West – 1 Southwest – 5 part of district system

6. Findings Role of the messenger Getting the message out – Walking the Frame – Talking the Frame – Writing the Frame – Symbolizing the Frame

7. Role of the Messenger Messengers to support the saga – Chains – Y-networks – Circles – Wheels – Stars

8. Talking the Frame Formal versus informal – Style – Context Repetition aided by messengers

9. Walking the Frame Leading by example Personal conversations Sense of availability

10. Writing the Frame Formal – Policies – Reports – Strategic plans Informal – Individual notes – E-mail

11. Symbolizing the Frame Logos Stories Buildings

12. Influence Framing affects campus response Fit of framing to leadership Clarity and shared meaning

13. Forms of Framing Visionary Framing Step-by-step Framing Connective Framing

14. Conclusion Essential role of framing Visionary=possibilities Step-by-step=creating pathway Connective=building together

15. Implications Leaders need to know themselves Hiring boards consider institutional saga and leader/communication fit Leadership development

16. Thank you