1. LOGO www.themegallery.com HCHC Website Marketing and the Patient Revenue Cycle Patient Friendly Billing Presentation

2. LOGO HCHC Website www.themegallery.com A Decade of Change Developed 1 st HCHC Website ** Hosted Externally Formed Website Committee ** HCHC Website Redesign ** Hosted Internally Online Business Office ** Integrate Health Content Integrate Multi-Media Health Content ** 3-D Tours ** Most Wired Website Redesign ** Implement CMS 1999 2004 2005 2006 2007 2009 Personal Health Manager ** Patient Portal

3. LOGO HCHC Website Development www.themegallery.com The HCHC Technology R-evolution WHY?

4. LOGO www.hchc.org www.themegallery.com 1999

5. LOGO HCHC Website  Movement toward a self-service society.  Our website could capture our customers at their defining moment of need 24/7.  We could promote our services and medical professionals by taking advantage of the unprecedented reach of the Web. www.themegallery.com Research Findings-Marketing Strategies

6. LOGO HCHC Website  Improve customer satisfaction.  Provide better communication.  Empower self-service.  Vehicle to achieve our mission and vision. Mission: To advance the health of individuals and our communities. Vision: Being the healthcare provider and employer of choice. www.themegallery.com Goals

7. LOGO www.hchc.org www.themegallery.com 2004

8. LOGO HCHC Website  Attended the 9 th Annual Healthcare Internet Conference in 2005. This conference offered an insider’s look at important internet trends of the future. There is no doubt that the internet will play a critical role in the future of healthcare.  We learned that the HCHC website did offer key services and content that made it a valuable healthcare resource for our customers. www.themegallery.com Mid-Decade Evaluation

9. LOGO HCHC Website  Online Job Postings and Application  Online Bill Pay  Online Pre-Registration  Web Nursery  Patient Greeting  Information about Services and Health Care Community  Health Content www.themegallery.com Key Web Services

10. LOGO HCHC Website  Self-service tool for customers to more easily manage pre-registration of hospital services, access pricing information and conduct financial transactions.  Drive Website traffic through educational content, practical customer service tools, e-registration and e-payment functionality.  24/7 customer service. www.themegallery.com Online Business Office

11. LOGO HCHC Website  Online Pre-Registration  Online Bill Pay  Online Insurance Update  Online Pricing Link  Online Patient Satisfaction Link  Personal Health Manager www.themegallery.com Online Business Office

12. LOGO Online Patient Pre-Registration  Pre-registration gathering demographics.  Identify the date, time and type of service.  Inform patient to bring insurance card.  Communicate verification of insurance, authorization and certification process. www.themegallery.com Ready…Set…Go

13. LOGO Online Bill-Pay  Online service allows customers to pay their hospital bills quickly and securely.  HCHC accepts Debit or Credit Cards including:  Discover  Mastercard  Visa  HCHC takes every precaution to secure our customer’s information and protect their privacy. This online form is secured with SSL technology from Verisign. www.themegallery.com Save time…stamps… gas...

14. LOGO Online Bill-Pay Month-YearRevenueTransactions Oct-083695.4632 Nov-083560.6331 Dec-083007.9526 Jan-093841.4837 Feb-093549.4425 Mar-092662.5627 Total23396.45194 Average3386.2530 www.themegallery.com Statistics

15. LOGO HCHC Website www.themegallery.com Cross-Media Marketing Including our website’s address in our existing advertising and on business cards allows us to direct our current and prospective customers to online services and information. These are people that want to learn more about our healthcare professionals and medical services we provide.

16. LOGO Online Customer Service www.themegallery.com Transparency Pricing-Iowa Hospital PricePoint Iowa Hospital PricePoint is provided by IHA. This online tool allows pricing transparency for health care consumers. It gives consumers access to basic information about services and charges at Iowa hospitals and the ability to compare costs of care between other Iowa hospitals.

17. LOGO Online Customer Service www.themegallery.com Patient Satisfaction-Hospital Compare Hospital Compare is a quality tool provided by Medicare. This tool helps health care consumers find out how well hospitals care for their patients.

18. LOGO HCHC Website www.themegallery.com Personal Health Manager CheckUp is a free, downloadable personal health manager that securely stores health information on our customer’s home computers.

19. LOGO HCHC Website www.themegallery.com Personal Health Manager  Track medical expenses.  Keep family health history.  Store medication history.  Log immunizations.  List allergies.  Set diet and fitness goals.

20. LOGO HCHC Website www.themegallery.com Online Education Resource The HCHC website isn’t merely a marketing tool or an online business office. It also serves the public by offering health education resources online that will lead to better healthcare for our community.

21. LOGO HCHC Website www.themegallery.com Patient Portal Pay Bill On-LinePreregister for Services Update Insurance InformationHealth Information / Education Hospital News / Calendar Maps / Directions Job PostingsHealth News / Publications Provider DirectoryPatient Satisfaction Info Volunteer OpportunitiesLiving Will Forms DonationsServices Index Pictures of NewbornsAbility to Create Medical History 3-D Tour of Hospital Specific Information on Alzheimer's, Dementia, Stroke, Cancer, Asthma, Depression, Diabetes, Gastrointestinal Diseases, Heart Disease, Hypertension, HIV / AIDS, Obesity, Pain Management, Substance Abuse, Women’s Health and much, much more. Chronic Disease Management (Manually Entered) - Asthma, Diabetes, Cancer, Chronic Obstructive Pulmonary Disease, Congestive Heart Failure, Heart Disease, and much more.

22. LOGO www.hchc.org www.themegallery.com Today

23. LOGO HCHC Website www.themegallery.com Statistics-Traffic August 1, 2008-January 31, 2009 38,321 visits came from 2,199 cities and resulted in 73,057 page views. *In 2007 there were 6,970 visits resulting in 12,884 page views.

24. LOGO HCHC Website www.themegallery.com Statistics-Traffic IOWA 20,518 visits came from 156 cities. *Mount Pleasant -10,328 Visits

25. LOGO HCHC Website Top Content PagesPage Views% Page Views Home Page23,27531.86% Family Medicine12,42217.00% Employment Opportunities8,18211.20% Job Openings7,52210.30% www.themegallery.com Statistics-Top Content

26. LOGO HCHC Website Health Content Page Views% of Site Total 6,5638.98% www.themegallery.com Statistics-Health Content 1.Pregnancy Index 2.Spanish Pediatrics Glossary 3.Women’s Center Index

27. LOGO www.hchc.org www.themegallery.com The Future

28. LOGO HCHC Website  Electronic Check Payment Option  eStatements  Online Account Management  Customizable Membership Page  Mobile Website  Social Networking  SMS Text Messaging www.themegallery.com Brainstorming Sometimes you get a brainstorm… Sometimes you only get clouds.

29. LOGO HCHC Website Stacy Speidel Systems Administrator/Website Administrator Henry County Health Center 407 South White Street Mt. Pleasant, Iowa 52641 319.385.6118 speidels@hchc.org speidels@hchc.org www.themegallery.com Contact

30. LOGO www.themegallery.com Patient Friendly Billing Presentation HCHC Website Marketing and the Patient Revenue Cycle