1. Created by BM|DESIGN|ER Real Options Publishing 2012 Real Options Publishing The Doug Dragster Program Other People's Products

2. Created by BM|DESIGN|ER PARTNERS Sylvia Habel - Writing/Training Partner Preloaded Design - Jac & Jeff Lynch John Holton - Burren Publications Editing San Choy Printing - Singapore Jeremy Conlon - LOE Sound Media Movers - CD Replication Video capture and editing VALUE PROPOSITION The Doug Dragster Program The Amazing Adventures of Doug Dragster TAADD Audiobook Doug Dragster's Magic Book Parents/Teachers/Ther apists Guides Doug Dragter's Toolbox Project Management Other People's Products Product Development Coaching Other People's Products CUSTOMERS People trained in Choice Theory People interested in CT/RT/LM/QS Primary Schools in Australia Secondary Schools in Australia International Schools Indigenous Children's Groups Potential Authors KEY ACTIVITIES Project Management Marketing Sales Business Operations Community Management Training and Implementation RELATIONSHIPS CT/RT/LM/QS Network Doug Dragster PitCrew CT Training Groups Ivan Honey Community School Networks Building New CT Communities KEY RESOURCES Choice Theory Network The Doug Dragster Program Cars'R'Us ToolKit DISTRIBUTION & ACQUISITION CHANNELS Direct to buyer Select bookshops Select online retailers Via school programs Via grants/funding for Doug Dragster Program COST STRUCTURE Editing Graphic Design Website Maintenance Hard Copy Production Sound Production Online Training Portal Product Development Business Operation Costs SEQol Assessment Tool REVENUE STREAMS / PRICING Individual Product Sales Training The Doug Dragster Program Sales Hourly Rate Coaching Product Sales Less Royalties

3. Created by BM|DESIGN|ER PARTNERS Sylvia Habel - Writing/Training Partner Preloaded Design - Jac & Jeff Lynch John Holton - Burren Publications Editing San Choy Printing - Singapore Jeremy Conlon - LOE Sound Media Movers - CD Replication VALUE PROPOSITION The Amazing Adventures of Doug Dragster TAADD Audiobook Doug Dragster's Magic Book Parents/Teachers/Ther apists Guides Doug Dragter's Toolbox CUSTOMERS People trained in Choice Theory People interested in CT/RT/LM/QS Primary Schools in Australia Secondary Schools in Australia International Schools Potential Authors KEY ACTIVITIES Project Management Marketing Sales Business Operations Community Management Training and Implementation RELATIONSHIPS CT/RT/LM/QS Network Doug Dragster PitCrew CT Training Groups Ivan Honey Community School Networks Building New CT Communities KEY RESOURCES Choice Theory Network Cars'R'Us ToolKit DISTRIBUTION & ACQUISITION CHANNELS Direct to buyer Select bookshops Select online retailers Via school programs Via grants/funding for Doug Dragster Program COST STRUCTURE Editing Graphic Design Website Maintenance Hard Copy Production Sound Production Online Training Portal Product Development Business Operation Costs REVENUE STREAMS / PRICING Individual Product Sales

4. Created by BM|DESIGN|ER PARTNERS Video capture and editing VALUE PROPOSITION The Doug Dragster Program Project Management Other People's Products CUSTOMERS Indigenous Children's Groups KEY ACTIVITIESRELATIONSHIPS KEY RESOURCES The Doug Dragster Program DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE SEQol Assessment Tool REVENUE STREAMS / PRICING Training The Doug Dragster Program Sales

5. Created by BM|DESIGN|ER PARTNERSVALUE PROPOSITION Project Management Other People's Products Product Development Coaching Other People's Products CUSTOMERS KEY ACTIVITIESRELATIONSHIPS KEY RESOURCES DISTRIBUTION & ACQUISITION CHANNELS COST STRUCTURE REVENUE STREAMS / PRICING Hourly Rate Coaching Product Sales Less Royalties