1. Divine Designs Created by: Lauren Barratt

2. the client Divine Designs is a high-end event floral shop Located in Houston Texas The owner is Lauren Barratt Divine Designs primarily focuses on Weddings and Events

3. Clients objectives Divine designs is a new company that needs to get their name out there to gain new clientele They will be hosting an open house to have potential clients come in and view their work and enjoy cocktails and Hors d’oeuvres Target Audience o Women living in the Houston area, aged 25-40, with a disposable income that is planning a wedding or special event

4. Campaign theme The client wanted a look that was elegant, sophisticated yet also modern To achieve this we used black ink with a script font and hot pink ranunculus’ as the image to bring a pop of color

5. Original ideas For the client I created: o New logo o Business Card o A Direct Mailer o Company Newsletter o Magazine Ad o Newspaper Ad o Interactive Ad o Stationary

6. logo

7. Business card

8. Direct mailer (front)

9. Direct mailer (back)

10. Company newsletter

13. Magazine ad

14. Newspaper ad

15. Interactive ad

16. Stationary

17. Design focal points The focal points I used for my clients designs are the hot pink ranunculus’ and the ‘D’ from Divine Designs My logo is a good example of said focal points

18. Tagline Let us set the scene for you

19. Consistent theme Image: hot pink ranunculus’ Colors: black, gray, white and hot pink Font: Storybook, Copperplate and Arial

20. Citations Associatedflowers.com Gobeyondthevine.com Prestonbailey.com Facebook.com Instagram.com Pinterest.com Twitter.com

21. Campaign summary Divine Designs is a high-end floral event shop I was able to successfully get your vibe out there to the public; modern, sophisticated, elegant I really enjoyed working for your company and would love to work more with you on future projects!