1. www.sitecore.net SITECORE EMAIL CAMPAIGN MANAGER 2.0

2. www.sitecore.net With Sitecore since 2011 Sales + POST sales DMS + ECM specialist Kristian von Magius krm@sitecore.net Twitter: @krmsiteC Sales and Business Development Manager Twitter hash: #SitecoreECM2

3. www.sitecore.net Features  Modern, user-friendly design  A/B/N testing of email body content in addition to subject lines  User can decide to have the winner selected automatically or manually select  In addition to engagement value, performance metrics now include standard open and click-thru’s  Better reporting  Addition of open and click-thru metrics to reporting  Includes ‘browsed’ in addition to open, click-thru, engagement value  Includes best performing landing pages  Ability to use Design Importer to more quickly create email content  Ability to connect to a CRM solution for advanced segmentation  Auto link encoding for campaign and user tracking #SitecoreECM2 - @krmsitec

4. www.sitecore.net #SitecoreECM2 - @krmsitec Benefits

5. www.sitecore.net Benefits  One single unified platform for Web, Mobile, Mobile App, Email, Social, E-Commerce and Print Share content and digital assets between web and email channels  One single user repository across web, mobile and email  Reduce training time by utilising the same user interface across both Web and Email  Integrated Analytics to understand and Optimise email campaigns from open to conversion  Increase open rates with highly targeted personalised emails based on user behaviour  Utilise Sitecore Engagement Automation to create trigger-based emails and multi-stage engagement plans  Optimise emails using A/B testing across the subject line and message body  Deliver personalised web experiences from visitor profiles and behaviour  Continued Engagement past the Landing Page  Re-Targeting of users coming from email campaigns #SitecoreECM2 - @krmsitec

6. www.sitecore.net Email Dashboard Create Messages, Quick Messages and Triggered Messages Visual Channel Performance (Visits and Value) Administer Email Campaigns Track increase in value of visits. #SitecoreECM2 - @krmsitec

7. www.sitecore.net General Setup the email campaign Choose Email template from various sources including existing HTML pages with the Design Importer #SitecoreECM2 - @krmsitec

8. www.sitecore.net Engagement Plans Use Sitecore’s Engagement Automation* to create trigger-based emails and advanced multi-step campaign journeys Integrate the campaign across channel to incorporate web behaviour, CRM integration and offline call centres #SitecoreECM2 - @krmsitec

9. www.sitecore.net Recipients Select message recipients from pre- defined lists Segment users using CRM Import Lists from external sources View Opt Out lists #SitecoreECM2 - @krmsitec

10. www.sitecore.net Message Create message using familiar Sitecore Editing Tools Re-use website assets across the email channel Use A/B split testing to optimise email effectiveness Impersonate users to view effects of personalisation #SitecoreECM2 - @krmsitec

11. www.sitecore.net Review Review how email looks in different email clients (e.g. iPhone, Outlook, Hotmail, Lotus Notes) Review email for SPAM rating in different SPAM filters Send a test email to test accounts #SitecoreECM2 - @krmsitec

12. www.sitecore.net Dispatch Schedule Email Delivery Manual or Automatic selection of A/B test winners #SitecoreECM2 - @krmsitec

13. www.sitecore.net Reports Use Conversion Funnels to analyse Campaign performance Determine best landing pages #SitecoreECM2 - @krmsitec

14. www.sitecore.net CRM Integration Store and Manage users within CRM Create segments within CRM interfaces for use in Email Campaigns #SitecoreECM2 - @krmsitec

15. www.sitecore.net ECM Pricing Please refer to the Sitecore App Centre for up to date pricing. #SitecoreECM2 - @krmsitec Volume/commitment1 month3 months6 months12 months 5.000DKK 425DKK 340DKK 289DKK 221 10.000DKK 938DKK 750DKK 638DKK 488 50.000DKK 2.813DKK 2.250DKK 1.913DKK 1.463 100.000DKK 4.250DKK 3.400DKK 2.890DKK 2.210 500.000DKK 16.875DKK 13.500DKK 11.475DKK 8.775 1.000.000DKK 23.750DKK 19.000DKK 16.150DKK 12.350 HigherQuote

16. www.sitecore.net Case Studies Pandora Australian National Maritime Museum

17. www.sitecore.net ECM – Roadmap  Send multiple language versions of same email in a single dispatch  Segmentation of Subscribers from within Sitecore #SitecoreECM2 - @krmsitec