1. Mobile Impact 301: How to Raise More Money Via Mobile June 19, 2014

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4. Mobile Impact 301: How to Raise More Money Via Mobile With Tanya Urschel, PayPal And Caryn Stein, Network for Good June 19, 2014

5. Presenters Assisting with chat: Ale Bezdikian, TechSoup Becky Wiegand Webinar Program Manager TechSoup Caryn Stein VP, Communications and Content Network for Good Tanya Urschel Nonprofit Engagement Manager PayPal

6. Introduction to TechSoup and mobile series Participant poll – Your mobile activities How we define “mobile” Why mobile is important for fundraising Engaging donors in mobile Optimizing the mobile donation experience Q&A Today’s Agenda:

7. TechSoup is a 501(c)(3) nonprofit with a clear focus: connecting fellow nonprofits, charities, public libraries, and foundations with tech products and services, plus learning resources to make informed decisions about technology. Who Is TechSoup?

8. Since 1987, TechSoup donation programs have served more than 210,000 charitable organizations. We’ve distributed more than 11 million software and hardware donations and enabled recipients to save more than US$3.75 billion in IT expenses in 60+ countries around the world. We reach more than 400,000 nonprofit, library, and philanthropy subscribers in the United States with our newsletters each year.

9. What’s New at TechSoup? Consulting Services Thinking about updating software, investing in new computers, or deploying a network or server? TechSoup now offers consulting services to help! QuickBooks 2014 Want more time in your day? Automate your bookkeeping by using QuickBooks. Windows 8.1 Support for Windows XP ends in April of 2014, so make sure you’re ready to upgrade.

11. What is your organization currently doing on mobile? – Mobile-optimized website – Responsive email design – Created your own app(s) – QR codes – Text-to-give campaigns – None of the above – All of the above Participant Poll

12. Mobile Impact Sponsors

13. Mobile Impact Partners

14. How to Raise More Money via Mobile

15. What we mean by mobile

16. Mobile web vs. apps/text to give

17. Pros Most used Easy to find and access Easier/cheaper to make changes Compatibility with browsers and devices Cons Need internet connection Sometimes not convenient to enter credit card info Mobile Web

18. Why Mobile Matters for Fundraising

19. More and more devices… Source: February 2014 Cisco Visual Networking Index study of global mobile data traffic.study of global mobile data traffic. …more and more opportunity.

20. It’s a mobile world. Source: February 2014 Cisco Visual Networking Index study of global mobile data traffic.study of global mobile data traffic. By the end of 2014, the number of mobile-connected devices will exceed the number of people on earth!

21. Smartphone proliferation Source: January 2014 Pew Research Center Mobile Technology Fact SheetMobile Technology Fact Sheet 58% of American adults have a smartphone 42% of American adults own a tablet computer 34% of mobile users go online mostly using their phones

22. What this means now Source: Walker Sands Mobile Website Traffic Report Q1 2014Walker Sands Mobile Website Traffic Report Q1 2014 Campaign estimates: PayPal

23. Nonprofit Mobile Growth 7% 3% 204% Increase YOY NPO Mobile Transactions 2012 Percent of Mobile transactions: 2013 15%10% Nonprofits All PayPal

24. Engaging Donors in a Mobile World

25. How people experience your cause Source: 2014 Nielsen Digital Consumer Report; 2013 Constant Contact2014 Nielsen Digital Consumer ReportConstant Contact The average adult in the U.S. spends an average of 34 hours per month on their smartphone. 66% of consumers over 60 open emails on a mobile device.

26. You’re mobile already! Source: Q1 2014 Movable InkMovable Ink

27. Your supporters have ample opportunity to interact with you via mobile

28. Mobile can keep donors in the moment of giving

29. Mobile can make giving fast and easy

30. Mobile can leverage a sense of urgency

31. Optimizing the Donation Experience for Mobile

32. See where you stand! Use Google Analytics to see what % of visitors are coming from a mobile device. See how you look! Try to read emails, visit your site, and give on a mobile device. How to get started

33. Name a mobile champion within your organization Work with them to determine what to fix first—focus on what has the most impact –We suggest your donation page! What are best practices for donations? Set your mobile priorities

34. The Best User Experience Maximum page load 3-5 seconds Minimize data entry and scrolling Make sure links and buttons are large enough to click on small screens Place donate button at top & bottom of each page Offer PayPal as a payment option 34

35. Build the User Experience Make completing the donation fast and easy – Use auto-populate functionality when possible – Provide ‘progress bar’ Allow users to complete donation without logging in or creating an account Keep the design simple and clean: don’t try to display the contents of your entire website on a mobile device 35

36. Retail: Just Browsing Costs more than expected –Shipping, tax, cheaper elsewhere, coupon search Difficult Payment Process –Too many fields and steps, – Hard to read/enter on mobile, couldn’t find preferred payment option Giving: Weak Emotional Impact Call to action not clear –Give, sign up, advocate? Difficult Payment Process –Too many fields and steps, –Hard to read/enter on mobile, couldn’t find preferred payment option Form Abandonment Reasons

37. Increase completed donations Lower interaction frustration Increase chances of future engagement and giving 34% increase in mobile conversion (over other payment types) with PayPal in A/B testing * Impact of mobile optimized donation flow

39. 39 Best practices, applied. #nonprofit911

40. PAY BY PAYPAL (Best): PAY BY CREDIT CARD:

44. The full spectrum of mobile

45. BetterWorld Wireless Program Through TechSoup

46. The BetterWorld Wireless donation program at TechSoup provides access to discounted mobile services and devices to eligible nonprofit organizations, charities, and public libraries throughout the United States.BetterWorld Wireless Employees of eligible organizations, volunteers, and employees' family members can also participate in the BetterWorld Wireless program. BetterWorld Wireless

48. Additional Mobile Programs Connect2giveConnect2give mobile marketing, donation, and website services PayAnywherePayAnywhere mobile payment processing Guide by Cell Guide by Cell mobile- optimized website service CDICDI recertified tablets Mobile Beacon Mobile Beacon mobile broadband and hotspots

49. Q & A Please type your questions in the chat window. Continue the conversation in TechSoup’s Mobile and Wireless Community Forum: http://forums.techsoup.org/cs/community/f/13.aspx

50. 6/26: Tumblr for Social GoodTumblr for Social Good 7/1: Hidden Gems: Tech Donations for Faith- Based OrganizationsHidden Gems: Tech Donations for Faith- Based Organizations 7/10: Mobile Tech for Offices and PeopleMobile Tech for Offices and People Find upcoming and archived events at www.techsoup.org/community/events-webinars www.techsoup.org/community/events-webinars Upcoming Webinars

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