1. 1 Managing Sport in the 21st Century
C H A P T E R 1
Managing Sport in the 21st Century
What is it and what makes it unique?
Janet B. Parks, Bowling Green State University
Jerome Quarterman, Howard University
Lucie Thibault, Brock University
Chapter 1

2. A degree in Sports Management prepares student for careers in these settings:
Youth and recreational sports
Interscholastic sports
Intercollegiate sports
Commercial sports establishments
Industrial sports programs
Military sport programs
Exercise, wellness and fitness facilities
Sports venue management
Professional sports
Sports retail environments
Sports franchise owner
Sports marketing, directing, media and PR, administration

3. Defining Sport and Sport Management
Sports defined – “all forms of physical activity which, through casual or organized participation, aim at expressing or improving physical fitness and mental well-being” – must think broadly
Sports Management defined – “the study and practice of all people, activities, businesses, or organizations involved in producing, facilitating, promoting, or organizing any sport-related business or product”

4. Sport vs. Sports
Sport vs. Sports – The study of sport in holistic and not just specific to a certain sports game or activity…like studying religion vs religions
Management vs. Administration – Management is much larger than administering or carry out tasks

5. Nature and Scope of Sport Industry
The basic features or characteristics – and the possibilities
1. Types of sports
Diverse sporting opportunities available to consumers (make a list together)
Must have a good understanding of both traditional (what are some traditional sports?) and new sports
Question: Can you name 5 sports that have emerged in the last 10 years?
“Extreme” Sports – a collection of new sports involving adrenaline inducing action. Characterized by speed, height, and danger”
(continued)

6. Nature and Scope of Sport Industry (continued)
Settings in which sporting activities occur
Single Sports (individual teams like the Lakers, leagues, organizations)
Multi-sport Organizations (high schools, disabled sports, halls of fame)
College sports (conferences, associations, NAIA, NCAA)
Events, meetings, and trade shows (trading cards, technology shows)
Media (newspaper, magazines, radio, cable, pay-per-view, premium cable, websites, satellite radio, etc….)
Sports sponsors - (Corporations or local business)
Professional services (agents, lawyers, sports medicine, travel, athletic recruiting
Facilities (arenas and stadiums, tracks, parks, architect services, concessions)
Manufacturers and retailers (Nike, Adidas, etc…software producers, etc…)
(continued)

7. Nature and Scope of Sport Industry (continued)
3. Models of sport industry segments (what is a segment?)
Product type model (participation, products, promotion) Centers around sport products
Economic impact model (entertainment, products, support organizations) Centers around spending
Sport activity model (sport-producing sector in the middle/ 6 subsectors that support them) Turn to page 14 together

8. 4 Unique Aspects of Sport Management
#1 Sport marketing – instant consumption, an event is watched, then it is done.
#2 Sport enterprise financial structures – competing for “discretionary funds” of consumers – money left over after necessary expenditures are made
#3 Sport industry career paths (growing)
Difficulties in gender/race diversity and opportunity
#4 Sport as a social institution
Acknowledged by the UN as an agent for positive change in the world

9. Sport Managers Need 2 Core Competencies
Managerial Leadership Skills (Business Leadership)
Critical Thinking Skills (Problem solving, idea creation)
Important
Less important
Athletic Skill
Managerial Leadership Skills
Community sport Professional Sport

10. Sport Management Competencies Model
Figure 1.4
Sport Management Competencies Model

11. Sport Management Competencies: Critical Thinking Skills
Examples of issues that sport management will need to address
Page19-20 (discuss one for 5 minutes)
Becoming a critical thinker
Dispositions of critical thinkers
Critical thinking is not simply thinking, negative thinking, or creative thinking

12. Activity
List the pros and cons of eliminating football for children under 16.
Who does this effect?
Who should decide?
Economic Impact?
What is your recommendation?

13. Critical Thinking Skills
The awareness of a set of interrelated critical questions
The ability to ask and answer critical questions at appropriate times
The desire to use those questions and accept their results as a guide to behavior

14. Critical Thinking Questions
What are the issues and the conclusion?
What are the reasons?
What words or phrases are ambiguous?
What are the value conflicts and assumptions?
(continued)

15. Critical Thinking Questions (continued)
What are the descriptive assumptions?
Does the reasoning contain fallacies?
How good is the evidence?
What significant information is omitted?

16. Future Challenges and Opportunities for Sports
Technology
Ethics and social responsibility
Globalization of sport

17. Guidelines for Making Ethical Decisions
Principled Decision Making
Recognize an ethical issue
Get the facts
Evaluate alternative actions
Make a decision and test it
Act and reflect on the outcome

18. Three Review Questions
1. What are the three models of segmentation that have been applied to the sport industry? Provide examples of sport organizations in each segment of each model.
2. What are the four unique aspects of sport management? Explain how each makes the sport business different from other businesses.
(continued)

19. Three Review Questions (continued)
How do the authors define critical thinking? What are the benefits of applying critical thinking skills to important issues in sport management?