1. The Current and Future Applications of Information Technology in Sports Management By Mark Peters

2. Introduction  Information technology is currently used in sports management to:  Gain a competitive advantage  Maximize revenues  Potential future applications

3. Gaining a Competitive Advantage  Wearable technology  Tailor workouts to the needs of players (Soper, 2015)  Influence important in-game decisions (Soper, 2015)  Player data collection and analysis  Contract with numerous organizations (Swartz, 2013)  Employees specifically dedicated to maintaining and analyzing the data (Swartz, 2013)

4. Gaining a Competitive Advantage (cont.)  Mobile recruiting applications  Showcase campus and facilities digitally (Schnell, 2015)  Track calls to prospects (Schnell, 2015)

5. Maximizing Revenues  Stadium improvements  Free and upgraded wireless networks (Hammond, 2014)  Services via mobile applications (Hammond, 2014)  Changes in ticket sales  Dynamic pricing of tickets (Rishe, 2012)  Reselling unused season-ticket holders tickets (Chipman, 2015)

6. Potential Future Applications  Player data analysis is a relatively young field  Plethora of data, but analysis lags behind (Steinberg, 2015)  May go beyond simple talent levels to analyze emotional stability and optimize eating and sleeping routines (Steinberg, 2015; Chipman, 2015)  Virtual season tickets  Include virtual tours and interactions (Dolich, 2013)  Unlimited, with no additional requirements per ticket sold (Dolich, 2013)  Virtual reality in sports training (Chipman, 2015)

7. Conclusion  Competitive advantage:  Wearable technology  Player data collection and analysis  Mobile recruiting applications  Maximizing revenues:  Stadium improvements  Dynamic ticket pricing  Future applications:  Improved and expanded player data analysis  Virtual season tickets  Virtual reality in sports training

8. References  Chipman, I. (2015, May 1). Five Trends Shaping the Future of Sports. Stanford Graduate School of Business. Retrieved October 11, 2015, from https://www.gsb.stanford.edu/insights/five-trends-shaping-future-sports  Dolich, A. (2013, September 16). Virtual season tickets could produce real revenue for teams. Street & Smith’s SportsBusiness Journal. Retrieved October 11, 2015, from http://www.sportsbusinessdaily.com/Journal/Issues/2013/09/16/Opinion/An dy-Dolich.aspx  Hammond, T. (2014). Stadiums race to digitize: How sports teams are scrambling to keep Millennials coming to games. TechRepublic. Retrieved October 11, 2015, from http://www.techrepublic.com/article/how-sports- teams-are-scrambling-to-keep-millennials-coming-to-games/  Rishe, P. (2012, January 6). Dynamic Pricing: The Future of Ticket Pricing in Sports. Forbes. Retrieved October 11, 2015, from http://www.forbes.com/sites/prishe/2012/01/06/dynamic-pricing-the- future-of-ticket-pricing-in-sports/

9. References (cont.)  Schnell, L. (2015, June 23). Technology in college football: How are mobile apps impacting recruiting? Sports Illustrated. Retrieved October 11, 2015, from http://www.si.com/college-football/2015/06/22/college-football- technology-recruiting-apps  Soper, T. (2015, January 7). How the German national soccer team used wearable technology to win the World Cup. GeekWire. Retrieved October 11, 2015, from http://www.geekwire.com/2015/german-national-soccer-team- used-wearable-technology-win-world-cup/  Steinberg, L. (2015, August 18). CHANGING THE GAME: The Rise of Sports Analytics. Forbes. Retrieved October 11, 2015, from http://www.forbes.com/sites/leighsteinberg/2015/08/18/changing-the- game-the-rise-of-sports-analytics/  Swartz, J. (2013, March 31). San Francisco Giants ride Techball to the top. USA TODAY. Retrieved October 11, 2015, from http://www.usatoday.com/story/tech/2013/03/31/giants-social-media- world-series-technology/2013497/