1. Communication and promotion of cultural projects Anastasia Nurzhynska

4. One of the criteria for evaluating Creative Europe projects is a project’s approach to communication, promotion and dissemination of information about the project’s activities and results.

5. Evaluation of your project’s communication component 1. Developing a communication strategy 2. Description of the process for dissemination of information about the project’s activities and results 3. Sufficient time and resources for communication

6. Evaluation of the communication component of your project 4. Spreading knowledge in your sector and beyond 5. Circulating information about the EU’s support 6. Availability of information at local/regional/national/international levels

7. Information – what is going out Communication – what is going through

8. Defining the problem Goal and Objectives Audience Channels Message Testing Communicati on plan Evaluation of effectiveness The components of a communication strategy

9. Those who do not use the Internet Internet users TV 54% 33% Outdoor advertising 27% 24% Radio 12% 10% Newspapers 7% 5% Know your audience

10. Join a trend or create your own trend

11. Find the best practices http://www.theguardian.com/culture-professionals- network/communications

12. Information on Creative Europe in Ukrainian www.culturepartnership.eu/ua/publishing/creative-europe

13. Find partners 1. Join a professional network 2. Attend international events 3. Follow Creative Europe participants 4. Add information about yourself to existing databases http://www.creativeeuropeuk.eu/find-partner 5. Turn your attention to online resources https://m.youtube.com/watch?v=xykGtA1nD0w https://www.linkedin.com/groups/5179084/profile http://culture360.asef.org/category/organisations/ http://on-the-move.org

14. Contact us contact@culturepartnership.eu Visit our website www.culturepartnership.eu Follow our news www.facebook.com/culturepartnership