1. Copyright © 2014 by The University of Kansas Organizing a Boycott

2. Copyright © 2014 by The University of Kansas What is a boycott? An effort to convince a number of consumers not to do business with a particular person or business.

3. Copyright © 2014 by The University of Kansas The purpose? To create negative publicity for the business To hurt their "bottom line"

4. Copyright © 2014 by The University of Kansas Why organize a boycott? As an end in itself To destroy an individual or corporation As a bargaining chip

5. Copyright © 2014 by The University of Kansas Advantages of a boycott It can change policies Lets people put their money where their values are Calls attention to your cause Encourages other businesses to negotiate

6. Copyright © 2014 by The University of Kansas Things to consider: Could a boycott alienate your supporters? Is there a possibility for legal consequences? Are you willing to put in the required time and effort?

7. Copyright © 2014 by The University of Kansas Organizing a boycott Have clear, realistic goals Do your research Know everyone you want to boycott Collaborate with others State your intentions Convince people to join Make joining easy Praise publicly Be relentless

8. Copyright © 2014 by The University of Kansas Writing letter of intent Be clear and professional Write on your letterhead Say who is involved Say why, what, and where Have head of agency sign Check and recheck spelling/grammar Know who to send it to