2. Personal Preferences Family/Culture Peer Pressure Advertising Marketing

3. Simply because you like it.

4. Buying something because your family always said it was the best. Trusting your family and therefore trusting their opinion. Making choices because your cultural needs.

6. Product Positioning Product Recognition Color Packaging Shelf Location

7. Product Recognition Branding: Name, term, sign, symbol or design, or a combination intended to identify the goods and services of one seller or group of sellers and to differentiate the brand from those of other sellers. Consistency in package imagery allows a consumer to associate that image with the product. Slogans: Song or phrase designed to remind you of a product.

8. Packaging Identification through color, images and designs on a products exterior. Visual appeal is very important when it comes to increasing sales. Introduction to Marketing – Lecture #19 Branding and Packaging: http://youtu.be/WWHC8Z90knshttp://youtu.be/WWHC8Z90kns

9. Color has large impact on product packaging. 93% say color is more important than smell and texture when making a purchase. 85% place color as the primary reason for a purchase. And color increases brand recognition by 80%.

11. Shelf Positioning Companies will pay stores to place their product in prime locations. End caps of aisles Eye level Check out lines A company can increase the recognition and purchasing of a product by placing the product in a more prominent viewing.