1. Back-to-school words that work Ad copy analyses for agencies

2. Here’s how to read a heatmap

3. Words that work — back-to-school Apparel and accessories/clothing and shoes

4. Top 5 ad combinations by device Apparel and accessories/clothing and shoes

5. Top performing copy: Sitelink Extensions Apparel and accessories/clothing and shoes

6. Words that work — back to college Consumer electronics, home and garden, home furnishings

7. Top 5 ad combinations by device Consumer electronics, home and garden, home furnishings

8. Top performing copy: Sitelink Extensions Consumer electronics, home and garden, home furnishings

9. © 2016 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted as a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. Microsoft MAKES NO WARRANTIES – EXPRESS, IMPLIED, OR STATUTORY – REGARDING THE INFORMATION IN THIS PRESENTATION.