1. Business Plan DEVELOPING A MISSION STATEMENT

2. What is a mission statement?  A statement declaring the purpose of a company  The statement helps to guide decision making internally  The statement articulates the company’s goals to customers, suppliers and the community

3. When to make a mission statement?  A mission statement should be part of the initial business plan.  A company’s mission statement should be fine-tuned every 5 years.

4. What does a mission statement include?  What are the opportunities or needs that the company addresses?  What is the business of the organization?  What level of service is provided?  What principles or beliefs guide the organization?

5. Mission Statement Examples  Nike  To bring inspiration and innovation to every athlete in the world

6. Examples Starbucks  TO inspire and nurture the human spirit – one person, one cup and one neighborhood at a time

7. Examples Amazon  To be the most customer centric company in the world, where people can find and discover anything they want to buy online

8. Example eBay  Provide a global trading platform where practically anyone can trade practically anything

9. More about mission statements  Mission statements need to be:  Kept short  A reflection of how the business fits a certain niche  A statement of how the business is different from the competitors

10. Developing a mission statement  1. Brainstorm with those connected to the business  2. Ask what are the biggest strengths and weaknesses  3. It should be inspiring yet short