1. Babies Need Mom Made Not Man Made Dr Arun Gupta, Regional Coordinator International Baby Food Action Network(IBFAN) 8 January 2016 Increasing Relevance of Allied Healthcare Workers At GAPIO Conference Bangalore

2. Enhancing factors Hindering factors Emptying of breast Frequent Suckling Expression of milk Night feeds Bottle feeding, Incorrect positioning, Painful breast Sensory impulse from nipple Prolactin in blood Prolactin “milk secretion” reflex

3. Oxytocin : What is so critical? For milk ejection 3/4 “If you don’t have enough milk’…comapny campaigns targeted women all over th world....

4. What do we offer as a solution 902 IYCF Counseling Specialist Trained till date 7 –day Certificate Course for IYCF Counselors

5. Recommend “specialist IYCF counsellors” to be positioned in all hospitals that provide maternity services. BPNI could train them. Endorse the training programme of BPNI. Recommendations : What GAPIO can do?

6. What GAPIO members can do?

7. BPNI – founded in 1991 Registered under SRA-1860 (S-23144) Registered under FCRA More than 3600 members Elected CCC to take decisions Gazetted organisation to monitor IMS Act Breastfeeding Promotion Network of India

8. Part of the International Baby Food Action Network(IBFAN) that received : The Right Livelihood Award 1998 Popularly known as Alternative Nobel Prize

9. Thank you !