1. Persuasion Techniques

2. Persuasion Techniques Foldable
ONLY CUT TO THE HALF WAY LINE OF THE PAPER

3. Appeals by Association
To “sell” a product or an idea by linking it with something or someone positive or influential.
Appeals by Association
To “sell” a product or an idea by linking it with something or someone positive or influential.

4. Write this on the TOP of the flap.
Bandwagon
Taps into peoples desire to belong to a group.
EXAMPLE: Don’t miss out on the fundraiser. EVERYONE is talking about it!
Testimonial
Relies on the backing of a celebrity, expert, or a satisfied customer.
EXAMPLE: As the lead singer of One Direction, I know a good song when I hear it.
Write this on the TOP of the flap.
You guessed it….this goes on the bottom!

5. Emotional Appeals
Use strong feelings rather than facts and evidence to persuade.
Appeals by Association
To “sell” a product or an idea by linking it with something or someone positive or influential.
Emotional Appeals
Use strong feelings rather than facts and evidence to persuade.

6. Uses flattery to win people over.
Bandwagon
Taps into peoples desire to belong t a group.
EXAMPLE: Don’t miss out on the fundraiser. EVERYONE is talking about it!
Appeal to Fear
Makes people feel as if their safety, security, or health is in danger.
EXAMPLE: When you leave for summer vacation is your house protected? (ADT home Security Systems)
Testimonial
Relies on the backing of a celebrity, expert, or a satisfied customer.
EXAMPLE: As the lead singer of One Direction, I know a good song when I hear it.
Appeal to Vanity
Uses flattery to win people over.
EXAMPLE: Your hair is shiny but if you use Head and Shoulders it will be shiny and healthy.

7. Loaded Language
Using words with strong positive or negative association to “sell” a product.
Appeals by Association
To “sell” a product or an idea by linking it with something or someone positive or influential.
Emotional Appeals
Use strong feelings rather than facts and evidence to persuade.
Loaded Language
Using words with strong positive or negative association to “sell” a product.

8. Bring to mind something exciting or comforting.
Bandwagon
Taps into peoples desire to belong t a group.
EXAMPLE: Don’t miss out on the fundraiser. EVERYONE is talking about it!
Appeal to Fear
Makes people feel as if their safety, security, or health is in danger.
EXAMPLE: When you leave for summer vacation is your house protected? (ADT home Security Systems)
Positive Association
Bring to mind something exciting or comforting.
EXAMPLE: Sparkling waters, silky sands, and breezy air awaits you at the Sandals resort in Hawaii!
Testimonial
Relies on the backing of a celebrity, expert, or a satisfied customer.
EXAMPLE: As the lead singer of One Direction, I know a good song when I hear it.
Appeal to Vanity
Uses flattery to win people over.
EXAMPLE: You hair is shiny but if you use Head and Shoulders it will be shiny and healthy.
Negative Association
Call up an unpleasant image, experience or feeling.
EXAMPLE: This animal was malnourished, beaten, and covered in filth.

9. Target Audience
The specific group or subgroup that the persuasion is directed at.
Appeals by Association
To “sell” a product or an idea by linking it with something or someone positive or influential.
Emotional Appeals
Use strong feelings rather than facts and evidence to persuade.
Loaded Language
Using words with strong positive or negative association to “sell” a product.
Target Audience
The specific group or subgroup that the persuasion is directed at.

10. Bandwagon
Taps into peoples desire to belong t a group.
EXAMPLE: Don’t miss out on the fundraiser. EVERYONE is talking about it!
Appeal to Fear
Makes people feel as if their safety, security, or health is in danger.
EXAMPLE: When you leave for summer vacation is your house protected? (ADT home Security Systems)
Positive Association
Bring to mind something exciting or comforting.
EXAMPLE: Sparkling waters, silky sands, and breezy air awaits you at the Sandals resort in Hawaii!
Not everyone will agree with you or need your “product.” By tailoring your persuasion to a specific group or subgroup you have a better chance of persuading them to buy them..
Testimonial
Relies on the backing of a celebrity, expert, or a satisfied customer.
EXAMPLE: As the lead singer of One Direction, I know a good song when I hear it.
Appeal to Vanity
Uses flattery to win people over.
EXAMPLE: You hair is shiny but if you use Head and Shoulders it will be shiny and healthy.
Negative Association
Call up an unpleasant image, experience or feeling.
EXAMPLE: This animal was malnourished, beaten, and covered in filth.
Examples of Subgroups
Age
Gender
Job
Geographic Area
EXAMPLE: 13 year olds aren’t interested in buying diapers. So don’t target it towards them.