2. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio - cultural fabric & reflecting the ‘pride’ of people from the region. A Background

3. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Reasons to Associate Maximum reach, maximum time spent viewing – The biggest Brand in the region Most cost efficient platform – Better efficiencies than any other medium in the region Programming driven by strong local insights Premium association with celebrity connect High engagement and with biggest on ground consumer connect Only Brand offering in program integration in the region Strong festive connect Exciting line up of new shows coming up

4. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background The biggest TV brand of the region

5. No…Melodrama Big Magic Ganga is the No 1 channel of the region Period: Wk 49-52’15; BARC Individual Data Rat 000’s ; Market : Bih+Jhar

6. Big Magic Ganga regional GEC with max market share Period: Wk 49-52’15; BARC Individual Data Rat 000’s ; Market : Bih+Jhar

7. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Deeper connect through celebrity association

8. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background The channel has association with all leading celebrities of Bhojpuri Cinema. NIRAHUA MADHU SHARMA AMRAPALI DUBEY Celebrity Association

9. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background The channel reaches out to 100% cable connected households in the region Extensive distribution to the deepest pockets of Bihar, Jharkhand & Purvanchal Channel no. 385Channel no. 628 Channel no. 814 Channel no. 859

10. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Now extensive distribution to the deepest pockets of Bihar, Jharkhand & Purvanchal including LC1 towns…

11. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Extensive distribution to the deepest pockets of Bihar, Jharkhand & Purvanchal including LC1 towns…

12. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Better efficiencies than Print

13. No…Melodrama A channel seeped in the region of Bihar, Jharkhand & Purvanchal, with a deep understanding of the socio- cultural fabric & reflecting the ‘pride’ of people from the region. A Background Market : Bihar + Jharkhand As compared to Print BIG Magic Ganga Delivers  6 times more Impressions  83 % better CPM Efficiency Source: BIG Magic Ganga - BARC - TG :22-50 F ABC,Week 37– 40 ; Print – IRS 2014 Rate/10 sec for BIG Magic Ganga: Rs 1400 and Hindustan: Rs 2400 Outlay – Rs 9,60,000/-; Print – 1 ins x 400Sqcm; TV – 6857 Sec, ACD – 15 Sec Higher Reach Lower Cost Better Impact

14. Presents Basant Utsav

15. Basant Panchami is the festival of seasonal spring which observed in many regions, especially in Eastern reason likes UP & Bihar it also celebrated as the birthday of the Deo-Sun God and a harvest festival. In UP, Bihar, Jharkhand and also in MP, Basant Panchami is treated by celebrants as Saraswati's birthday. People worship Goddess Saraswati to attain enlightenment through knowledge and to rid themselves of lassitude, indolence and ignorance. On the special occasion of Basant Panchami, BIG Ganga will celebrate Saraswati pooja in the form of Musical event. Concept

16. On the special occasion of Basant Panchami, BIG Ganga will celebrate Saraswati pooja in the form of Musical event. This will be a dedicated evening of folk & light devotional music of Basant Panchami & especially the songs based on spring weather. Format

17. Flow The whole event will be driven by 2 (1 male & 1 female) anchors with the proper content of basant panchami & entertainment too. Popular singers from the region will perform & increase the mood of spring by adding the Folk flavor of their popular country/folk songs. Some artist will also give the dance performance to explain the significance & meaning of saraswati pooja. The basic rituals of saraswati worship also will be the part of this event. Basant Utsav

18. Proposed Celebs Anchors: Manoj Tiwari & 1 female anchor Proposed celebrity/singers/artists Malini Awasthi Kalpana Patwari Mohan Rathore Khesari Lal Gopal Rai Alok Pandey Bharat Sharama Mandali (group) Manoj Tiwari Renowned Actor Manoj Tiwari Renowned Actor Anchor Malini Awasthi Kalpana Patwari Mohan Rathore

19. Show Format & Telecast Format Non-fiction Telecast – 12 th Feb. Duration 3 Hours. Target Audience 15+ Male / Female Tentative on-ground – 5 th Feb

20. Social Media Marketing| FB | Twitter | SMS push | YouTube Promotion on BIG GANGA through Promos | Bumpers | Astons | Bugs Promotion on BIG FM through Spots 360 0 promotion

21. TV Deliverables DeliverablesFreq per dayNo. of days Title Sponsor (3 Sec on tags) Presenting Sponsor (3 Sec on Tag) Powered By Sponsor (2.5 Sec on Tag) Associate Sponsor (2 Sec on Tag) Promos (Tags)1215540 450360 Bumpers (Tags)4112 108 Astons (10 Sec)- 4 for Title; 3 for Presenting, 2 for Pwd By per epi 81403020NA Bugs (10 Sec)- 4 for Title & 2 for Presenting per epi 614020NA FCT (Original Telecast) 420360270180 FCT (Repeat Telecast) 420360270180 Total Seconds 147213221020728

22. RADIO Deliverables DeliverablesFreq per dayNo. of days Title Sponsor (3 Sec on tags) Presenting Sponsor (3 Sec on Tag) Powered By Sponsor (2.5 Sec on Tag) Associate Sponsor (2 Sec on Tag) Promos12151620 13501080 RJ Mentions (10 Sec)215270 225180 Total Seconds 1890 15751260

23. PR Deliverables Logo Presence S NoTownsShow Launch Title Sponsor Presenting Sponsor Powered By Sponsor Associate Sponsor 1Patna One common release Yes 2Gaya 3Bhagalpur 4Muzaffarpur 5Darbhanga 6Purnea 7Bihar Sharif 8Arrah 9Begusarai 10Ranchi 11Jamshedpur 12Dhanbad 13Bokaro

24. Digital Deliverables Logo Presence S NoElements on DigitalDuration Title Sponsor Presenting Sponsor Powered By Sponsor Associate Sponsor 1 Logo presence on Facebook cover photo 2 WeeksYes 2Logo presence on Facebook Post2 WeeksYes 3 Logo presence on every episode uploaded on YouTube 2 WeeksYes

25. Press Con Deliverables Size of Logo to Channel Logo StateTownNo of ActivityCost Title Sponsor secs (25%) Presenting Sponsor secs (20%) Powered By Sponsor secs (10%) Associate Sponsor secs (5%) Bihar / MahPatna / Mumbai125000025%20%15%10% TOTAL1250000 *Press con - depending on the city where shoot is happening.

26. Sponsorship Cost Cost Summary Sheet Title SponsorRs. 16 Lacs Presenting SponsorRs. 14.5 Lacs Powered By SponsorRs. 12 Lacs Associate SponsorRs. 10 Lacs