1. Vineet Jain Muralikrishna (Murali) Joshi University of Southern California Marshall School of Business Viterbi School of Engineering Dornslife School of Letters, Arts, and Sciences

2. Design Thinking SAP’s Definition: -SAP’s method for creating innovative products -Establishing societal problem -Generate list of potential solutions Chosen Solutions: -Connect retailers to customers -Increase customer base -Reduce texting while driving

3. Customer-Store Connection In today’s age, there are many methods of media which allow a retailer to connect with a consumer. However, this poses a problem, as the consumer becomes overwhelmed with information, and disregards most of it. This is but one of the many problems Venu hopes to correct, as it would present all this information in one easy to access mobile application.

4. Venu: The Macro View Venu Increase customer connection Wider customer base Better marketing technique Increased revenues Integrating tech & retail Reduce paperwork Easier to find meeting place Find new venues for entertainment Take advantage of special offers Access all information for a meeting in one place SAP Mobile App Platform SAP Hana (Analytics) Design thinking Feedback on business plan Access to innovative new idea Generate revenue through $0.10/coupon Charge $0.25/coupon used from Venu Reduce texting while driving accidents Pro Versions Sales Retailers SAP Consumers Developers (Venu Team) -Mutual Location Optimization -Location Services Tracking -Coupons for customers -Several users at a time Pro Version: -Filtered Preferences -Live Time Traffic

5. Retail Problems Lack of preferences for consumers Convenience and safety for retail consumers to engage with retail stores Need for more diversity in the consumer markets Retailers only attract patrons and use conventional marketing techniques for a technology focused world

6. Venu’s Solutions Attracting on the go consumers Expanding the market to new customers rather than patrons/returning customers Increasing User to User communication, which correlates to high turnover for retailer Helping customers find the ideal retail location for themselves

7. Retailers Attract a larger and newer customer base Marketing through more than just conventional techniques Consumers Location Preferences Friend Tracking Benefits - Retailers

8. Benefits - Consumers Retailers Attract a larger and newer customer base Marketing through more than just conventional techniques Consumers Location Preferences Friend Tracking

9. Feasibility Allows the interface to include an interactive map for users to peruse Allows drive time estimations with live traffic capabilities Using Google API for Maps Location optimization for 2 or more parties Developing an algorithm to take into account multiple users’ addresses Allows for easy addition of new venues Integrating Yelp’s database Allows users to track friends Using Location Services

10. Developmental Process Integrate multiple platforms Create the proper algorithm based on users inputted User Interface Specialist would develop and create an ideal, easy to use screen

11. Segmentation of Markets Growth Time Primary Consumers: Generation Y, business Professionals Secondary Consumers: Blue Collar Workers, Elderly, Pre-teens Tertiary Consumers: Elderly, Children

12. Monetization App Store: Free $0.10/coupon $0.25/coupon used App Store: $1.99 (Pro Version)

13. Survey Market Research –We conducted a survey Design Thinking –Sought out potential questions –Discovered a solution based on responses 60 responses

14. Survey Statistics GenderResponse% Male3660% Female2440% Total60100% AgeResponse% <182440% 18-2532yyy53% 26-4023% 45+35% Total60100%

15. How long have you had your license? Answer% Less than a year15% 1-2 years25% 3-5 years20% 5+ years8% I don't have a license32% Total100%

16. Do you text while driving?/ Do you know the dangers of texting? Of those who had their license, 35% texted while driving. 100% of those who texted while driving knew the dangers of it, but did it anyways. Answer% Yes35% No65% Total100% Answer% Yes100% No0% Total100%

17. Would you be interested in a mobile application that allowed you to track your friends' progress on their routes? AnswerResponse% Yes - It's a good idea.2745% No - That sounds unnecessary. 1932% Sure - But no one would use it. 1423% Total60100% If you were to meet a friend halfway, would you be more likely to go to a location where they had a discount? Answer% Yes87% No13% Total100%

18. Venu Meets Design Thinking Empathize Problems determined Define Research and brainstorming methods Ideate Developing several solutions Prototype Design – Layout Presentation (Deliverable) Feasibility Analysis Test Survey Feedback

19. Recap Venu allows you to find a mutual location in between two or more parties It includes a tracking feature that would reduce texting and driving It would strengthen the connection between the retail store and the retail customer