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An Adaptive Marketing Program.

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Presentation on theme: "An Adaptive Marketing Program."— Presentation transcript:

1 http://www.adaptivemarketing.in An Adaptive Marketing Program

2 Adaptive Marketing Workshops  Product management & product marketing training  Product management & marketing certifications  Product management professional workshop http://www.adaptivemarketing.in

3 About us Adaptive Marketing creates next generation product management and marketing professionals, critical catalysts for the fast growing IT product ecosystem in India. Enabling aspiring, new and existing PM/PMMs with pragmatic methodologies and field tested best practices, is critical as MNCs in India look at augmenting their technical execution with business focus and as Indian products go global.

4 http://www.adaptivemarketing.in Workshop Theme - “Productizing” Innovation

5 http://www.adaptivemarketing.in Aim of the Program  The workshop is designed for product professionals/aspiring product professionals who want to accelerate their career path as a product manager and wants to master the art and science of the productizing process – validating, building, launching products successfully and predictably Program Highlights  Case studies & exercises led delivery by successful real world practitioners makes learning actionable and applied  Toolkit of 40+ best practices templates Participant Tangible Outcomes  Develop a real Product management & Product marketing project using the Adaptive Marketing Framework TM  Post workshop 1 on 1 close loop feedback & counseling for 1 year by our senior Product management  AIPPM Certification Study plan with 200+ practice test questions

6 http://www.adaptivemarketing.in Product Management  Process, Organization, Challenges of working from India  Global Stakeholder Mgmt from India Product Lifecycle Process  Agile, Waterfall  Startup, Sunset products Product Design and Usability  Product design - wireframes, mockups, working prototypes Market Research and Validation  Minimally Viable Product  Emerging Markets Product Metrics  Business “health” analysis Go to Market  Product Launch  Lead Gen, Digital Marketing PM Career Path TPM to PM to GM/CEO Social Media  Inbound market research & Workshop Topics Coverage

7 Thank you


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