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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 April 2016 Elias Ghanem Elias@bridgtheapp.com Capitalize on Digital The era of Mobile payment is here!
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 Mobile First: Creating a Habit
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 Are you solving real customer pain points? 3
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 4 Do you have a “Mobile First” approach?
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 Do consumers love your experience?
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 Omni-channel offering + Right Online Product Experiences + Simple in Mobile Payments = Higher conversion rate 6 Is your solution increasing Consumer Engagement?
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 Security Simplicity Innovation Is your mobile payment philosophy about: 7 Why not? You have no other choice…
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 Source: ComScore Consumers are changing their behavior:
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 66% wake up with their phone. 9
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 75% use their phones on the toilet. 10
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 100% New consumer behaviors. 11
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 … creating a Retailer’s Challenge 12
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 Three trends are changing how consumers shop & pay
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 The Future: The Omni-Channel Strategy
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 Source: Economist Intelligence Unit, Morgan Stanley Note: Market sizes as of 2012, Compounded Annual Growth Rates from 2012 to 2015 15 The Omni- Channel Opportunity is Huge
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 Are you ready to offer an omnichannel shopping experience? Others are !!!! Are you ready to offer an omni-channel experience?
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 SAY HELLO TO Seamless, card-less, device-less. Just Simple Mobile Payment
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 Current mPOS solutions require deep integration and extra hardware Everyone has their focus on NFC as the golden bullet for mobile payments. Did you know NFC stands for “Not For Consumer”. Is Apple Pay and Android Pay the answer? Not for emerging markets. The Mobile Payment Landscape 18
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 It’s all about creating experiences. A user needs to be enticed to use his phone to pay for something. You can’t amend the purchasing funnel. You’ll fail. Biggest challenge is security The Mobile Payment Revolution 19
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 90% of smartphones on the planet will be Bluetooth 4.0 ready by 2018 in comparison to 64% for NFC. (Source)Source 70% of all smartphones shipped will be destined for emerging markets by 2017. (Source)Source 20 2.5 Billion people: Unbanked 1.75 Billion people: Smartphone users (Source)Source Only 50% of those smartphones have data plans while the other half relying only on WiFi. (Source)Source The Opportunity
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 POS Machines are heavy, fragile and cumbersome and require 24/7 support and logistics. Paper and ink are always required. If you run out, than its just an expensive paperweight. Wireless POS requires a data connection with unreliable connectivity and high operating cost. The Problem 21
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 The Vision Bridg is building the world’s most flexible cashless payment platform that turns any smartphone into a point of sale and a consumer wallet. Bridg makes cashless payments at the point of sale just as easy as paying with cash.
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 We use Bluetooth Low Energy (BLE) connectivity which enables merchants to charge consumer’s smartphone without needing a data connection. The Solution We never store any private or secure information, it is all done via a payment provider. Merchants charge the same fee per transaction as other payment platforms. Two devices, one connection 23
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 Bridg detects which device is connected at the time of payment and uses that to process the payment. Meet OneConnect iOS, Android and cross-platform ready; so as long as you have Bluetooth, you’re good to go. It’s proximity payment technology is accurate to 2 cm guaranteeing maximum accuracy. The brain behind Bridg 24 OneConnect: Patent filed on April 2014, pending
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 Consumers will now have an innovative and easy way to pay Consumers sign-up takes less than a minute Electronic transactions are faster and tend to be bigger in size Merchants expand their sales, naturally Electronic Transactions expands market reach
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 Any bluetooth ready device is a POS, from an Android to an iPhone and even an iPod touch Bridg offers real-time transaction tracking per device A merchant can command a fleet of delivery drivers entirely from the Bridg Central login on their master device A true omni-channel solution for merchants Bridg is mobile, so are you
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 Merchants have full knowledge of their customer base Create loyalty programs to reward their customers Set daily, weekly and monthly goals to motivate employees Big Data; Small Package Bridg gives SMEs access to a wealth of data
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 Link any source of funding and use as your daily currency to process payments. The Bridg wallet, the new way to pay Top up the Bridg wallet with cash or gift cards. Connect your phone number and use credit to pay for real world purchases like gas or groceries through direct carrier billing. In the future, fund the Bridg wallet the way you like All offline with Bridg:
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 The Platform The Bridg App: We connect with all payment gateways and offer the best match to each merchant. Bridg’s comprehensive APIs and SDKs make it simple to build mobile wallet capabilities into existing applications. The White Label solution, powered by Bridg, enables merchants, banks and partners to quickly integrate mobile payments, offers, and loyalty into their own branded mobile app. MERCHANTS PAYMENT GATEWAYS PARTNERS 29 Standalone Application SDK Integration with existing apps API white label solution for banks and enterprise solutions
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 Our Competitive Edge 30
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 CASE STUDIES
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 Merchant is connected to Instore WiFi User does not need data to pay
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 Customer connected to home or office WiFi Delivery driver does not require a data connection
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 Customer connected to 3G/4G Driver does not require a data connection
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 Let’s talk… AS SEEN ON: Elias Ghanem M. +971 56 934 6135 E. elias@bridgtheapp.comelias@bridgtheapp.com www.bridgtheapp.com 35
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Confidential and Proprietary - Bridg Payment Solutions LTD April 2016 www.bridgtheapp.com
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