1. Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2 Helsinki-Finnair 2011 Q4

2. Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2 To other destinations: 10% Which Airline are you flying on with after Helsinki? Most mentions: Finnair Austrian Airlines Base: Helsinki destination Beyond transfer flow – Helsinki-Vantaa, Finnair

3. Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2 Socio – demographic profile Activity Age Gender

4. Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2 Socio – demographic profile Educational background Marital status Standard of living Citizenship

5. Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2 Reasons for one’s trip today

6. Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2 Who arranged the purchase of your airline ticket

7. Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2 Number of people in the travelling

8. Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2 Profile of fellow passengers

9. Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2 How early is your ticket bought before your air journey? (days)

10. Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2 How did you purchase your ticket?

11. Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2 The most important considerations when purchasing the airline ticket

12. Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2 Frequent flyer program membership

13. Green denotes a significantly higher, red a significantly lower difference from the average of T1 or T2 Number of flights in the last 12 months from BUD Non Business Business