1. INTRODUCTION TO FLORAL DESIGN

2. OBJECTIVES Define florist Identify occasions for which floral products are purchased Identify products and services florists provide Explain the function of different types of florists

3. “If of thy mortal goods thou art bereft, And from thy slender store two loaves alone to thee are left, Sell one and with the dole Buy hyacinths to feed thy sole.” Persian poet (?1184-1291)

4. WHAT IS A FLORIST? A florist is a person or a business dealing with arranging and merchandising flowers and floral products.

5. FOR WHAT OCCASIONS DO PEOPLE PURCHASE FLOWERS?

6. BIRTHDAYS

7. WEDDINGS

8. GET WELL, HOSPITAL, ETC…

9. MOTHER’S DAY

10. VALENTINE’S DAY

11. PROMS

12. FUNERALS

13. BANQUETS

14. JUST BECAUSE…

15. WHAT PRODUCTS AND SERVICES ARE OFFERED BY FLORISTS?

16. CENTERPIECES

17. GIFTS

18. POTTED PLANTS

19. FUNERAL PIECES: WREATHS, SPRAYS, OTHER ITEMS

20. NOVELTY ARRANGEMENTS

21. HOLIDAY WREATHS AND SWAGS

22. VASE ARRANGEMENTS

23. HAND-HELD FLOWERS AND ARM BOUQUETS

24. BALOONS, SILK PLANTS, FLOWERS, ETC…

25. Types of shops include:

26. WHOLESALE FLORIST Link between the grower and the retail florist The wholesaler purchases flowers and supplies from growers and suppliers around the world and sells to local retail shops.

27. WHOLESALE FLORIST Wholesalers also supply plants, giftware, containers etc.

28. RETAIL FLORIST Most retail shops are full service A full service shop offers regular and special delivery, set-ups for special events, charge accounts and wire service.

29. RETAIL FLORIST A retail florist purchases materials from wholesale growers, suppliers, and florists and sell directly to customers Products and services sold include fresh flowers, blooming plants, balloons, novelty giftware, and silk and dried arrangements.

30. SPECIALTY RETAIL SHOP – Targets a specific need in the market by specializing in one segment of the industry These types of shops would specialize in things such as weddings or potted plants. Many times they are located adjacent to a business that provides similar services.

31. CASH AND CARRY SHOPS Offer a wide variety of flowers by the stem or bunch. Generally do not offer design services. Are often located in high traffic areas such as inside a mall or on the street.

32. Studio Operation Concentrates on specialty areas such as party work and weddings May operate out of a warehouse or home without a storefront. Most sales are made by appointment or at the customer’s home or business.

33. MASS-MARKET FLORIST Located in and associated with other businesses such as groceries and chain stores Offer fresh arrangements, potted plants, balloons, flowers and stem, and novelty pieces Usually do not offer delivery or custom design These florists usually depend on unplanned purchases