1. A2 UNIT 8 BUSINESS PLANNING TASK 5 Secondary Market Research

2. Starter - Consider All Possibilities Consider All the Possibilities Why would Jack Wills carry out market research? Success Criteria: 3 You could become a shop assistant. 5 You could become the shop manager. 7 You could become the marketing manager for the whole chain.

3. Presentation Objectives By the end of this presentation you should be able to define market research and secondary research. have conducted original research into your business idea.

4. WHAT IS MARKET RESEARCH? Write a definition of market research? Use the following words to help Information Competitors Collecting Trends Presenting Customers Analysing How many connectives can you use in your answer.

5. Market Research Defined What is market research? Market research is the collecting, presenting and analysing of information, about customers, competitors and market trends.

6. Secondary Research You have studied this topic before in Year 12 so lets see what you can remember. Either – select a student for Talkabout Secondary Research or you could play Teacher Talkabout, a variation, where the teacher leaves the room, the class comes up with 10 words they associate with secondary research, teacher returns to the room and has to talk about secondary research and see how many of the student words they mention...\..\..\OCR A Level Business\OCR Unit 293 Advanced GCE Marketing Exam\Module 3 Market Research\Market research\Starters & Plenaries\Talkabout Secondary Market Research.ppt..\..\..\OCR A Level Business\OCR Unit 293 Advanced GCE Marketing Exam\Module 3 Market Research\Market research\Starters & Plenaries\Talkabout Secondary Market Research.ppt

7. Primary or Secondary Optional quiz to see if they can differentiate between secondary and primary research...\..\..\OCR A Level Business\OCR Unit 293 Advanced GCE Marketing Exam\Module 3 Market Research\Market research\Starters & Plenaries\Primary or Secondary Starter.ppt..\..\..\OCR A Level Business\OCR Unit 293 Advanced GCE Marketing Exam\Module 3 Market Research\Market research\Starters & Plenaries\Primary or Secondary Starter.ppt

8. The Task Conduct secondary research into your business idea. Label each piece of research as a separate Appendix. At this stage you don not need to analyse the research, you will do this after you have conducted primary research.

9. What You Need to Find Out? Think back to the starter exercise, what sort of information do you need to find out about your business idea from your market research. You need to try to find out about as many of the following for your business idea and must illustrate your work with graphs and diagrams. Size of the market Market share Competitors Consumer information

10. Where Can I find out? There are many places that you can try to find out information about your business idea: Government Statistics the government produce a huge amount of research at : http://www.statistics.gov.uk/hub/index.htmlhttp://www.statistics.gov.uk/hub/index.html Specialist Market Research companies – who may provide free summaries e.g. http://www.keynote.co.uk/ http://www.keynote.co.uk/ Trade Organisations – most businesses have an body which represents their interests and you can find general information from them. Sometimes they will have their own magazine e.g. The Grocer The general media e.g The Economist; The Guardian etc and other up market papers and websites. Competitors – look at their websites and/or annual reports. It may well be that some of the smaller competitors do not have websites. General Google search – use a variety of different combinations of words/phrases.

11. Plenary..\..\..\OCR A Level Business\OCR Unit 293 Advanced GCE Marketing Exam\Module 3 Market Research\Market research\Starters & Plenaries\Wipeout - Secondary External Research.ppt..\..\..\OCR A Level Business\OCR Unit 293 Advanced GCE Marketing Exam\Module 3 Market Research\Market research\Starters & Plenaries\Wipeout - Secondary External Research.ppt