1. Reminders – Welcome Back!  Outliers  You should have finished the book by today!  Quiz, Outliers, Chapters 8-9 & Epilogue - today  Upcoming Assignments/Due Dates  Socratic Seminar – tomorrow – we will go over prep for this today!  Success Unit Test – Wednesday – study guide was posted yesterday  Argument Speeches – Thurs/Fri – We will draw for order today!  Film Projects – Analysis (Due 12/10 & 12/11) / Original Film (Due 12/14)

2. VOICE LESSON: SYNTAX #5

3. Read and Think:  He found that he was often angry, now: irrationally angry at his groupmates, that they were satisfied with their lives which had none of the vibrance his own was taking on. -- Lois Lowry, The Giver 1. Analyze the syntax in the passage. 2. Consider the following hints to guide your response: Use of colon Consider order of sentence *Your response should use C-E-I format.

4. Responses  Lowry uses syntax to communicate the emotions of the character. She places the word now after the word angry using it to emphasize the emotion and the immediacy of the character’s anger. The order of the sentence shifts the emphasis to the first part of the sentence stressing the anger rather than the reasons for the anger. Then, she uses a colon that tells the reader the depth of the character’s anger and places importance that emotion. The order of the part of the sentence that comes after the colon emphasizes the emotion more than the reasons for the anger and also places the power and focus on it. How could this response be improved?

5. Thursday - #1-16/17 Friday - #17/18-32/33 Draw for order Argument Speeches

6. Prepping for Socratic Seminar  Content  Outliers (the whole book including Epilogue)  Waiting for Superman  Articles from this unit  Review Unit EQs and consider your answer (next slide)  Consider how rhetoric is used in the texts we have looked at, read, and watched  Consider what texts you could use to support your answer  Write down your ideas, evidence, and questions you could throw out as well.  Rubric posted on blog. (Let’s review.)

7. Unit Essential Questions  How is our definition of success constructed?  How has society’s definition of success changed or remained the same?  Why do some people excel and others don’t?  In the face of adversity, what causes some people to prevail while others fail? **How have the authors/creators/directors used rhetoric?

8. Types of Propaganda

9. Propaganda  The deliberate spread of information  information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.

10. Bandwagon  The idea that everybody else is doing it, or everyone supports this person or cause, so you should too.  Example: Coca-Cola Ads portray young people having fun at a party

11. Testimonial  The celebrity endorsement of a philosophy, movement, candidate, or product.  Example: Taylor Swift for the Got Milk? Ad campaign

12. Transfer  The use of symbols, quotes, or images of famous people to convey a message not necessarily associated with them. We are persuaded though the INDIRECT use of something we respect such as a patriotic or religious image. Example: Chevy Truck Ad “This is Our Country”

13. Repetition  The product name or slogan is repeated several times within the advertisement.  Example: Target ads display the Target symbol numerous times

14. Card Stacking  Only presenting information that is positive to an idea or proposal and omitting information contrary to it.

15. Fear  Presenting a dreaded circumstance of a choice or action.  Example: NotEvenOnce.com ad promoted by the Montana Meth Project. A recent study notes that this ad campaign has reduced teen Meth use in Montana by 45%. This ads’ effectiveness has prompted the Federal Government to run the ad in other states. http://www.youtube.com/watch?v=MU4t9O_yFsY

16. Glittering Generalities  Uses appealing words and images to sell the product; Generally accepted virtues are used to stir up favorable emotions. Words such as “democracy,” “family values,” “rights,” or “American” are used in a positive sense.  Message- if you buy this item, you will be using a wonderful product, and it will change your life  Example: McCafe’ Iced Mocha is “Creamy. Dreamy. Icy. Chocolatey.” – goes right along with the “I’m lovin’ it” slogan.

17. Name-Calling  Ties a person or cause to a largely perceived negative image.  Example: Anti-Bush ad commenting on his intelligence level; Anti-Obama ad comparing him to Hitler

18. Plain Folks  The candidate or cause is identified with common people from everyday walks of life.  Example: Dove ads using real women to show sell their firming cream

19. Emotional Words (Loaded Language)  Words used to make you feel strongly about someone or something  Example: Use of the word “Romance” in Ralph Lauren perfume and cologne ads

20.  Use handout as a guide:  Commercial #1 – Audi Commercial #1 – Audi  Commercial #2 - Lincoln MKZ Commercial #2 - Lincoln MKZ  Commercial #3 – Jeep Commercial #3 – Jeep  Commerical #4 – Nissan Commerical #4 – Nissan  Use handout as a guide:  Commercial #1 – Audi Commercial #1 – Audi  Commercial #2 - Lincoln MKZ Commercial #2 - Lincoln MKZ  Commercial #3 – Jeep Commercial #3 – Jeep  Commerical #4 – Nissan Commerical #4 – Nissan

21. Persuasive Appeals in Commercials: For each commercial, consider the following elements of the commercial. Target audience (can be people of a certain age group, gender, marital status, etc.) Message (central idea that the creators of the commercial want the audience to believe) Logo (mark or symbol that represents the company or product) and Slogan (short/memorable phrase used to promote a product) Aural Techniques (what you hear in the commercial that helps promote the message & sell the product) Visual Techniques (what you see/read in the commercial that helps promote the message & sell the product) Persuasive Appeal (how was ethos, pathos, logos used? Why do you suppose it was present?) Persuasive Appeals in Commercials: For each commercial, consider the following elements of the commercial. Target audience (can be people of a certain age group, gender, marital status, etc.) Message (central idea that the creators of the commercial want the audience to believe) Logo (mark or symbol that represents the company or product) and Slogan (short/memorable phrase used to promote a product) Aural Techniques (what you hear in the commercial that helps promote the message & sell the product) Visual Techniques (what you see/read in the commercial that helps promote the message & sell the product) Persuasive Appeal (how was ethos, pathos, logos used? Why do you suppose it was present?)

22. Discuss If time, quiz. (If we run out of time, these questions will be on the unit test.) Outliers