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Five Steps of Building Zingerman’s Organizational Culture By Denise Soper
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Zingerman’s history Defining organizational culture Five Steps of organizational culture: Define it Teach it Live it Measure it Reward it My observations
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How it all began: Corned beef sandwich Decline in business Not to duplicate deli New business plan w/ visioning ZCoB (Shepardson, 2008: Weinzweig, 2010 )
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Organizational culture is: Personality Employees Products Careful planning/ neglect ((Hansen, 2008): Weinzweig, 2010)
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Visioning is… Four steps of visioning: Brainstorming Write it out Tell others Setting realistic goals Encourage employees: Make own vision Happier employees Farm (Weinzweig, 2010)
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Organizational stories: History Make sense of changes Training contract: Management’s responsibility Trainee’s responsibility (Weinzweig & Saganaw, 2012)
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(Weinzweig, 2010)
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Ways leaders influence culture: Handle failure Do words match deeds Hire/ fire Who’s rewarded/ who’s not Culture of appreciation: Celebrate excellent employees Motivates (Weinzweig & Saganaw, 2012)
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Measure success’ & failure’s against vision: Survey questions: Do my opinions seem to count? In the past seven days have I received praise for my work? Does my supervisor seem to care about me as a person? Turnover rate: Restaurant industry vs. Zingerman’s Reason for leaving (Weinzweig, 2010)
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Mismatched rewards: Asking to treat each other kindly Asking for great service & giving bonus’ on sales Zingerman’s follows vision: Reward people for living up to vision Intrinsic rewards: Part of an environmentally friendly business Visioning: meeting personal goals Extrinsic rewards: Veggies Hand written notes (Weinzweig, 2010)
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Define it: Understand vision w/ candy bar Teach it: Consistent delicious products Live it: Friendly, patient, & empowered (brownies) Measure it: Turnover w/ red haired lady Reward it: Respectful to each other & positive environment
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Burlingbam, B. (2003, January). The Coolest Small Company in America. Inc. Magazine. Shepardson, D. (2008, December). The Zingerman’s Way.Dbusiness.com. Weinzweig, A. (2010). Building a Better Business. Ann Arbor: Zingerman's Press. Weinzweig, A. (2011, February). Creating a Company Vision. Inc. Magazine. Weinzweig, A., & Saganaw, P. (2012). Retrieved from: http://www.zingermans.com Williams, C. (2011). MGMT. (4 ed.). Mason, OH: South- Western.
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