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Alicia Beaver Jasmine Bernier Garrett Finke Megan Geier Melvin Yarber
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We found our research question to be important because: It gives insight of news preference of a target audience. Younger generations influence the U.S.’s political system, now and in the future. News organizations rely on audience preferences for receiving news to make programming/delivery decisions.
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Of the 8 articles that we reviewed for this research process, all of them used the SURVEY method. When the researchers compared new media (Facebook, Twitter, and the Internet) versus traditional media (television, radio, and newspapers), they found that generally the internet was preferred over other traditional medias. Also, online news was preferred to print news.-This helped form our hypothesis. News organizations or political/news spokesperson who used social media were more “appealing” to audience members and were more credible than those who were seen on television alone.
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What types of students at CSU-Pueblo get their news from sources such as Facebook, Twitter, the Internet or smart phone applications versus those who get their news from newspapers and television alone?
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The types of students at CSU-Pueblo who use social media, internet or smart phone applications are more likely to consume their news through those medias.
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RQ Independent variable: Types of students RQ Dependent variable: preference for news consumption
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Type of Student: (major, age, grade level) Nominal Preference for News Consumption: (Facebook, Twitter, Internet, Smart Phone Apps., Television, Newspaper) Nominal
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Conceptual definition of IV: students' class, major, age Operational definition of IV: The declared age of the student, the declared field of study, and the years of college completion. Conceptual definition of DV: The first choice of an audience member for consuming news Operational definition of DV: The first choice of news consumption out of given options, twitter, facebook, smart phone applications, television, or newspaper, claimed by an audience member through a survey which is conducted with a sample of people at CSU- Pueblo
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Preferred method of data collection: Survey (physical surveys handed out at LARC) Quantitative Audience population and sample: The research would be conducted with a sample of approximately 2% of the student body of Colorado State University Pueblo. The sample will be chosen by convenient sampling.
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There are approximately 5,100 students currently enrolled at CSU-Pueblo as of the Fall 2011 census data. In order to meet our sample goal, 2% of the entire student body, we collected surveys from 102 students. (5,100 X.02 = 102)
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Undeclared (3) 100% Facebook 33.3% less than 1 hour 66.6% 1-3 hours CEEPS (College of Engineering, Education, and Professional Studies) 26 69% Facebook 26% Twitter 38% less than 1 hour 23% 1-3 hours CHASS(College of Humanities, Arts, and Social Sciences) 31 94% Facebook 29% Twitter 42% less than1 hour 32% 1-3 hours CSM (College of Science and Math) 19 84% Facebook 21% Twitter 47% less than 1 hour 26% 4-7 hours HSB (Hassan School of Business) 23 91% Facebook 35%Twitter 35% less than 1 hour 39% 1-3 hours
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Survey Question 6: What media do you use to consume news (local, national, international, etc)? Select all that apply. Internet,Television,Newspaper,Talk Radio,Facebook,Twitter,Smart Phone Applications,None,Other (please specify) Undeclared Internet- 66.6% Television/Facebook -33.3% CEEPS Internet- 88% Television- 80% HSB Internet- 65% Television- 74% CHASS Internet- 90% Television- 77% CSM Internet- 79% Television- 74%
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Survey Question 7: When consuming news, which media do you find more reliable? Select all that apply. Internet,Television,Newspaper,Talk Radio,Facebook,Twitter,Smart Phone Applications,None,Other (please specify) Undeclared Internet- 33% Television-100% CEEPS Internet- 57% Television- 84% HSB Internet- 61% Television- 74% CHASS Internet- 57% Television- 58% CSM Internet- 63% Television- 70%
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Survey Question 8: When consuming news, which media do you find the least reliable? Select all that apply. Internet,Television,Newspaper,Talk Radio,Facebook,Twitter,Smart Phone Applications,None,Other (please specify) Undeclared Facebook 66.6% CEEPS Facebook- 57% Twitter- 38% HSB Facebook- 61% Twitter- 35% CHASS Facebook- 42% Internet- 26% CSM Facebook- 74% Twitter- 53%
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Survey Question 9: How many hours per day do you consume news? Undeclared Less than one hour per day- 66.6% 1-3 hours per day- 33% CEEPS Less than one hour per day- 38% 1-3 hours per day- 88% HSB Less than one hour per day- 39% 1-3 hours per day- 52% CHASS Less than one hour per day- 23% 1-3 hours per day- 71% CSM Less than one hour per day- 47% 1-3 hours per day- 42%
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Limitations of our study: Availability and Access of media Sample size is skewed Suggestions for further research: Larger Universities Broaden sample size
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Interpretation of data: The majority of the student are active on Facebook, however, the majority of these students still receive their news through the internet and television (not Facebook as predicted).
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Althaus, S. L., & Tewksbury, D. (2000). Patterns of Internet and traditional news media use in a networked community. Political Communication, 17(1), 21-45. doi:10.1080/105846000198495 Diddi, A., & LaRose, R. (2006). Getting hooked on news: uses and gratifications and the formation of news habits among college students in an internet environment. Journal of Broadcasti`ng & Electronic Media, 50(2), 193-210. doi:10.1207/s15506878jobem5002_2 Jarvis, S. E., Stroud, N., & Gilliland, A. A. (2009). College students, news use, and trust. Communication Research Reports, 26(1), 30-39. doi:10.1080/08824090802636991 Kaufhold, K. (2010). Journalists show unified optimism about young adults' news consumption. Newspaper Research Journal, 31(2), 63-68. Retrieved from EBSCOhost doi? Nie, N. H., Miller, I.W., Golde, S., Butler, D.M., & Winneg, k. (2010). The World Wide Web and the U. S. political news market. American Journal of Political Science, 54(2), 428-439. Doi:10.1111/j.1540- 5907.2010.00439.x Parker, M. R., Foster, L. N., Krohn, K.R., &Williams, R. L. (2009). Relationship of college students’ patriotism to use of specific news sources and knowledge of current political events. Journal of Political & Military Sociology, 37(2), 205-226. Powell, L., Richmond, V. P., & Williams, G.C. (2011). Social networking and political campaigns: perceptions of candidates as interpersonal constructs. North American Journal of Psychology, 13(2), 331-342. Purcell, K., Raini, L., Mitchell, A., Rosenstiel, T., & Olmstea, K. (2010). Understanding the participatory news consumer. Pew Research Center, March 1st. Retrieved October 18, 2011, from http://www.pewinternet.org/~/media/Files/Reports/2010/Understanding%20the%20Participatory%20News% 20Consumer.pdf
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