1. Priory Direct SEO Benchmark Report December 2014

2. Contents Project Overview Work Completed Keyword Progress Impact on Traffic Goal Completions/Sales ROI Figures Online Visibility Bench Mark Report What Happens Next

3. The aim of this SEO project is to increase organic traffic to the website and to increase online sales. Particular focus is to be placed on phrases that relate to the core product offering, integrated labels. A strategic approach will focus on the three core aspects of SEO, Technical, On Page and Off Page. The SEO project will work in conjunction with the PR scheduled to begin in January 2015. This initial report acts as a benchmark from which we can measure future improvements once the SEO project begins to take affect. Let’s find out if we’re on track… Project Overview

4. Benchmark report for December. Keyphrase Research and creation of initial Page Plan for review and feedback. Begin the process of creating a Content Marketing Strategy Work Completed

5. Ranking position summary We are not yet tracking specific keywords but once the keyphrase research and page plan have been signed off the content can be optimised in line with this plan and we will begin to track and report this data.

6. Google UK Ranking Positions Overview We are not yet tracking specific keywords but once the keyphrase research and page plan have been signed off the content can be optimised in line with this plan and we will begin to track and report this data.

7. Organic Traffic & Revenue Month on Month This report gives a simple view of the changes in both Organic Traffic and Revenue in January when compared to December 2014. 0.30% Increase in Revenue 22.00% Increase in Organic Traffic

8. Organic Traffic & Revenue Year on Year This report gives a simple view of the changes in both Organic Traffic and Revenue when comparing January 2015 to January 2014. -23.67% Decrease in Revenue 8.46% Increase in Organic Traffic

9. Individual Keyword Google UK Ranking Positions KeywordMonth 1Month 2Month 3 This report will show changes in ranking positions of targeted keywords we are tracking once the keyphrase research has been completed and terms agreed.

10. Page Performance: Month by Month Landing Page URLKeywords Organic Traffic Month 1Month 2Change This report will show changes in organic traffic entering the site via the pages we have optimised around a tracked keyword on a month by month basis.

11. Page Performance: Year on Year Landing Page URLKeywords Organic Traffic Month 1Month 2Change This report will show changes in organic traffic entering the site via the pages we have optimised around a tracked keyword on a year by year basis.

12. There is a steady pattern of increased Organic Traffic Year on Year. The dip in Organic Traffic in December can be attributed to seasonality. Organic Traffic

13. Online Visibility We will not likely see any change in this data until after the pages have been optimised in line with an agreed Page Plan.

14. Top Landing Pages These are the top pages which people have entered the website by. NoLanding Page URLSessions 1. /693 2. /postal-packaging154 3. /integrated-labels53 4. /integrated-labels/single-integrated-labels38 5. /login36 6. /cardboard-envelopes30 7. /integrated-labels/double-integrated-labels25 8. /basket23 9. /bubble-lined-bags/white-bubble-lined-bags21 10. /cardboard-envelopes/all-board-envelopes21 This report shows the top ten Landing Pages for Organic Traffic for that month.

15. Top Content These are the top pages on the website, irrespective of how they entered the website. NoLanding Page URLSessions 1. /basket3,294 2. /2,687 3. /checkout2.aspx1,709 4. /checkout4.aspx1,542 5. /integrated-labels/single-integrated-labels1,477 6. /my-account1,452 7. /login1,311 8. /checkout11,291 9. /checkout3.aspx1,275 10. /thank-you1,118 The majority of your most visited pages are part of the login and checkout process with just the homepage and Single Integrated Labels page being the exception to this.

16. Goal Completions Organic Traffic Goal Completions fell in January when compared to the previous month and when compared to January 2014.

17. Revenue Revenue appears to have fallen both month on month and year on year, However we know there issues relating to the ecommerce tracking in January that will be distorting these figures and therefore we know the data isn’t accurate.

18. Bench Mark Report On Page DecJanFeb Keywords Tracked 00 Keywords in Top 50 00 Keywords in Top 10 00 Natural Search Traffic 1,4501,769 Organic Transactions (Analytics) 229220 Organic Revenue (Analytics) £32,482.46£32,579.90 Off Page Page Rank1 1 Moz Domain Authority33 32 Moz Total External Links2,116 3,242 Moz Linking Domains56 69 Majestic SEO Total Links* * MajesticSEO Linking Domains* * MajesticSEO Citation Flow* * MajesticSEO Trust Flow* * Ahrefs Total Links1,124 1,129 Ahrefs Linking Domains56 55 *based on client feedback we will no longer be including data from MajesticSEO in our reports

19. Campaign Time 34.78 Total Hours

20. Outstanding Tasks There are a number of issues from the technical audit that have not yet been fully resolved. These include: 71 Duplicate Page Content Issues 9 400 Errors 232 Title Tags that exceed maximum recommended length 108 Pages missing Meta Descriptions 34 Duplicate Page Titles 2 Temporary Redirects Meta Keywords are still featured on some pages Duplicate robots.txt files that are not comprehensive XML Sitemap issues Structured Data errors I’m aware these are being worked on but we like to provide a monthly update so you’re aware of increases or decreases in technical issues or outstanding tasks that may be with your developers.

21. Plan for February Refine the Page Plan based on your feedback and recommendations. Provide an example of optimised page for Priory Direct to complete the optimisation of the identified pages in house. If needs be we can allocate some time to reviewing and offering feedback on this before you set it live. Complete the Content Marketing Strategy.

22. Any Questions? If you have any questions please email us or you can telephone us on 0116 298 7488. Thank You.