1. Principles and approaches to the EU communication Marianna Kondilidou Informational Multipliers Training 5 November 2014, Tbilisi, Georgia

2. EU “Project” is a unique and difficult experiment. Communication challenges Communication difficulties Need to bridge the gap Need to Listen – Act – Engage

3. Why its important? EU Tax Payer Money Need for transparency, accountability and awareness Need for acknowledgement Demonstrate results Link to the EU Policy

4. EU’s obligation to explain its functioning and policies, as well as ‘European integration’ more generally, to the public Citizen's right to know Fostering trust to the EU policies Listening to the public, and taking their views and concerns into account; Explaining how European Union policies affect citizens’ everyday lives; Connecting with people locally by addressing them in their national or local settings, through their favorite media

5. Contractual Obligation: o its included into the TORs (Communication Plan) o Its included into the General Conditions

6. Article 7.8 General Conditions Service Contracts … the Contractor shall ensure the highest visibility to the financial contribution of the European Union. To ensure such publicity the Contractor shall implement among other actions the specific activities described in the Special Conditions. All measures must comply with the rules in the Communication and Visibility Manual for EU External Actions published by the European Commission.

7. . This manual is designed to ensure that actions, wholly or partially funded by the EU, incorporate communication activities to raise awareness of the EU support, its results and its impact.

8. The Communication and Visibility Manual incorporates: A branding manual for the Logo The minimum requirements for specific tools and activities Guidelines for the design and implementation of specific Communication Plans

9. . Template for Communi- cation and Visibility Plan

10. KEY POINTS Be specific and realistic with the objectives Well-chosen Target Audiences Clear Messages adapted to the local environment Proper tools for each audience and relevant to the message

11. KEY POINTS (cont.) Always tell the truth Be on time Cost vs Impact Set Indicators Always measure, evaluate and change!

12. TOOLS and ACTIVITIES  Media Activities (Press releases, Press conferences, Press Visits, etc)  Publications (Newsletters, leaflets, brochures, etc)  Web Pages and Social Media  Events  Display panels, and commemorative plaques  Promotional Materials  Audio Visuals

13. .

14. .

15. http://ec.europa.eu/europeaid/work/vi sibility/index_en.htm

16. THE LOGO The European flag consists of 12 golden stars in a circle on a blue background. The stars symbolise the ideals of unity, solidarity and harmony among the peoples of Europe. The number of stars has nothing to do with the number of member countries, though the circle is a symbol of unity. http://europa.eu/about-eu/basic- information/symbols/flag/index_en.htm

17. The fly is one and a half time the length of the hoist. A A x 1.5

18. All stars are upright pointing upwards

19. The minimum height of the EU emblem shall be 1 cm. The name of the European Union shall always be spelled out in full. The typeface to be used in conjunction with the EU emblem can be any of the following: Arial, Calibri, Garamond, Trebuchet, Tahoma, Verdana. Italic and underlined variations and the use of font effects are not allowed. The positioning of the text in relation to the EU emblem is not prescribed in any particular way but the text should not interfere with the emblem in any way.

20. The font size used should be proportionate to the size of the emblem. The colour of the font should be reflex blue (same blue colour as the EU flag), black or white depending on the background.

21. This project is funded by the European Union A project implemented By the Contractor Address: Tel: Fax:

22. THE PROJECT IS FUNDED BY THE EU WRONG! Funded by the European Union The Project is funded by the European Commission

23. Disclaimer “This publication has been produced with the assistance of the European Union. The contents of this publication are the sole responsibility of and can in no way be taken to reflect the views of the European Union”

24. PRESS RELEASE The European Commission is the EU’s executive body. “The European Union is made up of 28 Member States who have decided to gradually link together their know-how, resources and destinies. Together, during a period of enlargement of 50 years, they have built a zone of stability, democracy and sustainable development whilst maintaining cultural diversity, tolerance and individual freedoms. The European Union is committed to sharing its achievements and its values with countries and peoples beyond its borders”.