1. Wynter Recruitment Property Construction

2. Functions of Marketing  Traffic  Trojan Horse  Bank Vault

3. Link between Marketing & Sales

4. Survey;  Current cost to acquire customer, Unsure – help.  Marketing prospect sources, - Candidates, employers  Current sales process, - Relationship-based, referrals - Business development/cold calling - Many ways to skin a cat  Top 2 competitors online, - Hays, Michael Page, Cobalt  Market changes, - Social Media  Who will be the market leader in 3 years & why - Wynter. Quality recruiters. Effective internal recruitment strategy  What are the best recruitment lead-generation systems in New York/ Sydney - Unsure – maybe Bullhorn. Salesforce etc.  What CRM are you using - Job Adder  How many sales people do you have - 3 currently. Projected to 5 by end of 2016/2017  What is the 2016 revenue target - $865,000  What size database do you have? - Circa 4000 Linkedin connections. Looking at best ways to use email addresses for newsletters etc.  What resources do you offer prospects? - Contingent recruitment – get a job on, place an add, filter and interview candidates, present shortlist for interviews, reference check. Search-based recruitment – get a job on, headhunt.

5. Desires;  $865,000 – 2016  5 Sales People – 2017  Cover up SEO & AdWords  Build Authority  Segment Database  Be Preferred Partner for HR Staff

6. Competition; SEO – very strong Problems; Summary;

7. Traffic; Current Rankings KeywordRank # # # # # # FollowersEngagementKeywordsRanking # ConnectionsContent

8. Trojan Horse  HR Positions – LinkedIn  Allocating Tool – Personality tests (Charge this out initially)

9. Bank Vault – 24/7 Salesman  Automated Leads  Qualify Leads  Educate Leads  Convert Leads

10. Next Steps  Package One  Redesign Website One-off; $7,650  Package Two  Redo Website  Bank Vault  24/7 Sales Person  Videos $ 2,000/ month