1. Your project for this unit will be to create a visual scrapbook. Do not complete any of the assignments until you have completed that section of visual literacy in class. Read the instructions for the pages of your scrapbook carefully. Assignment #1: Create a title page for your scrapbook. Your title page must have: (1) “Visual Scrapbook” as your title (2) your name (3) your class number (4) your teacher’s name (5) a cartoon you think is funny (6) an image of a photograph or painting you like (7) an image of your favorite movie or TV show

2. Assignment #2: Create a cartoon strip. Create your own them in your own way and write your own captions for it. Your original cartoon or should have: (1) 3 frames minimum in the strip (2) a title (3) images (consider facial expressions, body posture, setting, symbols, etc.) (4) speech or thought bubbles (5) devices (consider irony, contrast, pun, hyperbole, oxymoron, cliché, etc.) (5) a message - What are you suggesting or criticizing? (6) Below your cartoon, explain your choices. See example below this cartoon: I decided to write a cartoon that makes fun of how students are graded. The words in the last frame are a paradox. My message is that people worry too much about what grade or reward they will get in life. Assignment #3: Analyze a cartoon. Find a cartoon (see websites above) and answer the following questions completely: 1. Read the writing - caption, labels, dialogue. Identify any devices used. 2. Study the images - people (age, clothing, facial expression, what they are doing) - animals (symbolism?) - objects/things (symbolism?) - setting (where does this take place? why?) 3. Compare the writing and the images - is there any irony or contrast? 4. Ask yourself - is this a funny or humorous cartoon? Why or why not? 5. Summarize the cartoonist’s message. What is he suggesting or criticizing? Why? Of course, cut and paste the cartoon strip with the answers to these questions. Cartoons On-line http://www.unitedmedia.com/comics/ http://www.comics.com/comics/forbetter/

3. Assignment #4: Analyze an advertisement. Find an advertisement from a magazine, and answer the following questions: Cut and paste the ad in the scrapbook with your answers. 1. What is the first thing you would notice in the ad if you were flipping through a magazine? Would you stop flipping and look closer? Why or why not? 2. What is the product they are selling? Write out the main slogan. Identify the logo. 3. What do they emphasize about the product? 4. Who is the target audience? (gender? age? job? lifestyle? personality?) 5. What powers of persuasion are used in the advertisement? (Is there anything deceitful about this ad?) Assignment #5: Create an anti-ad. Find an advertisement (automobile, food, fashion, smoking, drinking,technology, video games, etc.). Imitate that ad by using similar techniques, including images, headlines, body copy, powers of persuasion, etc., but your new ad will be an “anti- ad” which means it will depict the realistic or opposite message of that ad. See the example below: For inspiration, consult: http://badvertising.org/gallery.html Be sure you paste the original ad in your scrapbook with your anti-ad.

4. Assignment #6: Analyze a photograph. Choose one of the photographs below and answer the PACES questions. Your teacher will show you a colored version of the photographs. You should cut out the picture below and paste it in your scrapbook with your PACES answers. Assignment #7: Write an art journal. Choose one of the ten photographs that your teacher gives you and write an art journal. Pretend that you are the photographer and you just took the photograph. Cut and paste that photograph in your scrapbook along with your journal. Explain what you were thinking, feeling, seeing. Explain what techniques you used when you took the photograph. (Remember, think PACES.) Explain what your reactions to the photograph were when you saw it developed. Explain what you hope people will learn from your photograph. Read the example art essay about the 3 paintings on the next page.

5. Example Art Essay for Art Journal Assignment

7. Assignment #8: Fill in a venn diagram comparing and contrasting your family with a TV family. Choose a TV sitcom which is about a family. (Ex. Lizzie McGuire, The Simpsons, Malcolm in the Middle, Everybody Loves Raymond, Home Improvement, Ten Simple Rules, The 70’s Show etc.) Watch at least one episode of that sitcom. Create and fill in a venn diagram comparing and contrasting your family with that TV family. The more details you have the better. Be sure your diagram is neat. Compare things, such as: social class parent’s jobs house/city characters’ personalities family rules and beliefs children’s behavior & attitudes brothers & sisters who has more power, more say Differences Similarities My Family vs. The Family in ___

8. Name _________________________ Assignment #1: Title Page Excellent (5): The title page has all of the required elements. Excellent care and effort is shown. Proficient (4): The title page has most of the required elements. Very good care and effort is shown. Satisfactory (3:): The title page is missing some important elements, but it still has a title page appearance. Satisfactory care and effort is shown. Does not meet Acceptable Standard (2): The title page is missing most important elements, and doesn’t have a title page appearance. Little care and effort is shown. Clearly Below Acceptable Standard (1): The title page lacks visual quality and there is no appearance of the required format. Assignment #2: Cartoon Page - Create a Cartoon. Excellent (5): The student’s cartoon has a perceptive message or criticism. The student’s choices (such as images, facial expressions, pun, paradox, oxymoron, irony, cliché, contrast) are carefully considered, captivating and effective. Proficient (4): The student’s cartoon has a thoughtful message or criticism. The student’s choices (such as images, facial expressions, pun, paradox, oxymoron, irony, cliché, contrast) are deliberate and specific. Satisfactory (3): The student’s cartoon has a clear and general message or criticism. The student’s choices (such as images, facial expressions, pun, paradox, oxymoron, irony, cliché, contrast) attempt to mimic cartooning devices. Does not meet Acceptable Standard (2): The student’s cartoon has a vague or unclear message or criticism. The student’s choices (such as images, facial expressions, pun, paradox, oxymoron, irony, cliché, contrast) are uncertain and do not work together. Clearly Below Acceptable Standard (1): The student’s cartoon is missing basic cartoon elements, such as strips, frames, images, etc. to the point that it does not look like a cartoon. Assignment #3: Cartoon Page - Analyze a cartoon. Excellent (5): The student’s analysis/answers are thorough, perceptive and insightful. Proficient (4): The student’s analysis/answers are detailed, specific and thoughtful. Satisfactory (3) The student’s analysis/answers show a general understanding of the cartoon’s message and the cartoonist’s techniques, but more specific explanations were needed. Does not meet Acceptable Standard (2): The student’s analysis/answers show a vague or uncertain understanding of the cartoon’s message and the cartoonist’s techniques. Student needs to review cartoon elements and put more effort into writing complete answers. Clearly Below Acceptable Standard (1): The student’s analysis/answers are so deficient in length or clarity that no overall understanding has been shown. Assignment #4: Ad Page - Analyze an ad. Excellent (5): The student’s analysis/answers are thorough, perceptive and insightful. Proficient (4): The student’s analysis/answers are detailed, specific and thoughtful. Satisfactory (3) The student’s analysis/answers show a general understanding of the advertiser’s message and the advertising techniques, but more specific explanations were needed. Does not meet Acceptable Standard (2): The student’s analysis/answers show a vague or uncertain understanding of the advertiser’s message and the advertising techniques. Student needs to review advertising elements and put more effort into writing complete answers. Clearly Below Acceptable Standard (1): The student’s analysis/answers are so deficient in length or clarity that no overall understanding has been shown.

9. Assignment #5: Ad Page - Create an anti-ad. Excellent (5): The student’s anti-ad perceptively mimics the example ad.. The student’s choices (such as contrast, irony, images, powers of persuasion) carefully and effectively illustrate the opposite message. Proficient (4): The student’s anti-ad thoughtfully mimics the example ad. The student’s choices (such as contrast, irony, images, powers of persuasion) purposefully illustrate the opposite message. Satisfactory (3): The student’s anti-ad generally mimics the example ad. The student’s choices (such as contrast, irony, images, powers of persuasion) show an attempt to use advertising techniques and generally illustrate the opposite message. Does not meet Acceptable Standard (2): The student’s anti-ad does not clearly mimic or resemble the example ad. The student’s choices (such as contrast, irony, images, powers of persuasion) are confusing and do not portray a clear, opposite message. Clearly Below Acceptable Standard (1): The student’s cartoon is missing basic ad elements, such as to the point that it does not look like an advertisement. Assignment #6: Photography Page - Analyze a photograph. Excellent (5): The student’s analysis/answers are thorough, perceptive and insightful. Proficient (4): The student’s analysis/answers are detailed, specific and thoughtful. Satisfactory (3) The student’s analysis/answers show a general understanding of the photograph’s message and the visual techniques, but more specific explanations were needed. Does not meet Acceptable Standard (2): The student’s analysis/answers show a vague or uncertain understanding of the photograph’s message and the visual techniques. Student needs to review PACES and put more effort into writing complete answers. Clearly Below Acceptable Standard (1): The student’s analysis/answers are so deficient in length or clarity that no overall understanding has been shown. Assignment #7: Photography Page - Write an art journal. Excellent (5): The writing shows an insightful understanding of the visual elements. The details are precise and often creative. Proficient(4): The writing shows a thoughtful understanding of the visual elements. The details are relevant and specific. Acceptable(3): The writing shows an appropriate and conventional understanding of the visual elements. The details are relevant, but general. Does not clearly meet acceptable standard(2): The writing shows a vague or uncertain understanding of the visual elements. The details are scant and/or vague and/or underdeveloped. Clearly below acceptable standard (1): The writing shows an inappropriate and/or insufficient understanding of the visual elements. The details are irrelevant, inappropriate, and/or lacking. Assignment #8: TV Page - Create a venn diagram. Excellent (5): Identifies many differences and similarities. Uses precise, detailed vocabulary to describe attributes and includes descriptive detail to compare and contrast. Organization and neatness are exceptional. Proficient (4): Identifies several differences and similarities. Uses specific vocabulary to describe attributes. Organization and neatness are professional. Satisfactory (3): Identifies some differences and similarities. Uses appropriate vocabulary to describe attributes. Organization and neatness are legible and clear. Does not meet Acceptable Standard (2): Identifies few differences and similarities - lacking in detail. Uses vague vocabulary. Organization and neatness impede understanding of the content. Clearly Below Acceptable Standard (1): Incomplete. Common attributes are not defined. Lacking in detail. Vocabulary is frequently misused. Diagram organization has not been used.