1. Chapter 11 (Part 2)

2.  Interests Groups – groups/organizations that unite to promote their ideas.  Economic Interest Groups  These may represent economic strategies, workers or specific industry  Example: Tobacco Institute – industry, American Federation of Labor and Congress of Industrial Organizations (AFL-CIO) – Workers  Other Types  Ethnic groups – NAACP (National Association for the Advancement of Colored People)  Gender – NOW (National Organization for Women)  Special Causes – NRA (National Rifle Association)

3.  The first goal of any interest group is to INFLUENCE PUBLIC POLICY  Interest groups look for candidates that are supportive of their cause  Form Political Action Committees (PACs) to raise money to support or oppose candidates  Lobbyist  Representatives of interest groups who contact lawmakers or government officials  Make friends and talk persuasively to help further the goals of their interest groups.

4.  Propaganda – tools used to persuade or influence opinion 1. The Bandwagon – everyone else is doing it, you should too. 2. Name-Calling – mudslinging, or use of negative information against a candidate. 3. Endorsement – celebrity or public figure giving stamp of approval. 4. Stacked Cards – using facts to support candidate. 5. Glittering Generality – using words that sound good but have no real meaning. 6. Just Plain Folks - Portray themselves as plain, hard-working citizens. 7. Transfer – use a patriotic symbol along with candidate.

5. ENDORSEMENT STACKED CARDS NAME-CALLING THE BANDWAGON

6. GLITTERING GENERALITY JUST-PLAIN FOLKS TRANSFER