1. Media Representation of the Female Athlete By Dara Chamberlain and Michelle Guiot

2. Overview  Definitions  Recent Examples  Media Coverage and Statistics

3. Qualitative Differences  Gender Marketing  Compulsory Heterosexuality  Infantilization  Non Sport Issues  Sexualization  Ambivalence

4. 2012 Olympic Games  Considered the “Women's Games”  Camera angles used were 37% breast and buttocks shots  Commentators referred to athletes as ‘girls’  Female Athletes asked about families more than male athletes

5. Non-Sport Issues  Danica Patrick https://www.youtube.com/watch?v=K4lzRgNUkaw  Twirl Gate http://espn.go.com/espnw/news-commentary/article/12220097/why-twirlgate-much-more-interesting-deflategate  Women’s World Cup Goal http://screengrabber.deadspin.com/stephen-a-smith-blames-wwc-goal-on-not-wanting-to-mes-1710894127

6. Magazine Promotion (the bad)

7. Magazine Promotion (the good)

8. Serena Williams Commercial https://www.youtube.com/watch?v=djy6b9ahY6A

9. Media Coverage ●Cooky et al. longitudinal study (2009, 2014) ○ESPN’s SportsCenter - less than 2% of total coverage was of women’s sports ○Segments on women were very disrespectful and sexualizing in the past, but this has improved slightly

10. Sports Illustrated

11. Conclusion  Small improvements over the years  Quantity vs. quality  Media plays important role in shaping an audience’s interest in sport

12. References -Cooky, C., Messner, M. A., & Hextrum, R. H. (2013). Women play sport, but not on TV a longitudinal study of televised news media. Communication & Sport, 1(3), 203-230. - Cooky, C., Messner, M. A., & Musto, M. (2015). “It’s dude time!” A quarter century of excluding Women’s sports in televised news and highlight shows. Communication & Sport,, 2167479515588761. -http://www.smithsonianmag.com/smart-news/women-appear-on-less-than-five-percent-of-sports-illustrated-covers-56315860/?no-isthttp://www.smithsonianmag.com/smart-news/women-appear-on-less-than-five-percent-of-sports-illustrated-covers-56315860/?no-ist -http://www.huffingtonpost.com/2013/05/13/sports-illustrated-models-female-athletes-study_n_3266999.htm lhttp://www.huffingtonpost.com/2013/05/13/sports-illustrated-models-female-athletes-study_n_3266999.htm - The Body "Issue" (n.d.). Retrieved November 18, 2015, from https://www.psychologytoday.com/blog/beyond-pink-and-blue/201401/the-body-issuehttps://www.psychologytoday.com/blog/beyond-pink-and-blue/201401/the-body-issue - A major boost for gender equality or more of the same? The television coverage of female athletes at the 2012 London Olympic Games. (n.d.). Retrieved November 18, 2015, from http://www.ingentaconnect.com/content/intellect/jptv/2013/00000001/00000001/art00014 -Google Images. Retrieved Nov 17, 2015 from www..google.com/imageswww..google.com/images -Coakley. J., (2015) Sports in society: Issues and controversies (11th ed.). New York: Mcgraw Hill.