1. Adapting the business internationally. By: Angela Jednat Picture from: Google.com

2. I NTRODUCTION Did you know that Subway is the number one franchise in the world? This means that the company has the most restaurants around the globe. There are about 36,626 restaurants in 100 different countries and the company continues to expand! This has been established only through great techniques that are used to adapt the company to all the locations around the world. There “Healthy diet” advertisements seem to work well.

3. J UST S TARTING O UT Subway came into being in 1965 and later became a franchise in 1974. Becoming a franchise gave the company the opportunity to expand internationally. In 1984, Subway established their first international location in Bahrain. They now have over 15,000 locations outside the United States!

4. H OW D O T HEY D O I T ? Does the company need to be changed in order to fit different cultures? The pace of the company changes depending on location and what the citizens of that location are used to. Subway offers the opportunity to customize their sandwiches the way that satisfies their traditions, cultural beliefs, exc. The company is good for countries with small business due to the fact that the stores are franchises and the company is run in a way that all the locations seem like self-ran businesses.

5. H OW D O T HEY D O I T ? C ONT. Subway generally keeps the traditional products that we see in the United States throughout the globe. They do, however, slightly change the menu (or versions of sandwiches) based on location. These versions are developed locally by the franchise owners as long as the same ingredients are used and the products are approved by the company. The six-inch or foot-long theories stay the same. Country promotions are used based on location. For example a big U.S. promotion is the $5 foot- long.

6. H OW D O T HEY M AINTAIN I T ? “They don’t necessarily know about us. We arrive and sometimes they think we have something to do with an underground train.” -Don Fertman. Subway’s director of development. The company often has to educate its consumers. Training on procedures for the company is necessary. The health facts that subway prides itself on must be explained.

7. H OW D O T HEY M AINTAIN I T ? C ONT. Around the globe, consumers are not always used to being capable to customize what they eat. Some consumers even become intimidated when asked what they would like. The entire process seems to take a while to adjust internationally.

8. C ONCLUSION Overall, the chain has been quite successful around the globe. 1,000 more restaurants are expected to be built into existence internationally by the year of 2015! Everyone seems to love the international marketing strategy of fresh and healthy foods. The ability for Subway to easily adjust internationally has certainly paid off for the company!

9. W ORKS C ITED Blair Chancey. “How Subway Went Global.” QSR Magazine. 2012. Web. 12 April 2012. Marketing Maniacs. “Marketing Strategy in Subway.” Marketing Maniacs.com. 13 October 2010. Web. 12 April 2012. “Subway.” Franchise Direct. 2003-2012. Web. 12 April 2012. “Subway.” SUBWAY.com. 2010. Web. 12 April 2012. All pictures were found on Google.com.