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DIGITAL REACH FEBRUARY 2016
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UNDUPLICATED AUDIENCE REACH MULTI PLATFORM NET REACH 21.3 MILLION Source: comScore. MMX MP/MoMX Audience Duplication Reports. February 2016. Net (unduplicated) reach across all titles. Base: All Magnetic media member digital assets (titles with a print equivalent listed on NRS). Full title list available on request 42.8% reach MOBILE NET REACH 14.2 MILLION 51.1% reach
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GROSS MONTHLY USERS (000) +11.4% y.o.y. +26.7% y.o.y. Source: comScore. MMX MP/MoMX Media trend reports. February 2015 - 2016. Gross (duplicated) users across all titles: calculated as an aggregate of unique monthly visitors across all selected titles. Base: All Magnetic Media member digital assets (titles with a print equivalent listed on NRS) Full title list available on request
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AGE GROUPS: MP % REACH Source: comScore. MMX MP Audience Duplication Reports. February 2016. Net (unduplicated) % reach across all titles by individual demographic groups. Base: All Magnetic media member digital assets (titles with a print equivalent listed on NRS). Full title list available on request 2 out of 3 18 – 24 year olds are digital magazine users
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AGE GROUPS: MOBILE % REACH Source: comScore. MoMX Audience Duplication Reports. February 2016. Net (unduplicated) % reach across all titles by individual demographic groups. Base: All Magnetic media member digital assets (titles with a print equivalent listed on NRS). Full title list available on request Nearly 3 out of 4 18 – 24 year olds are mobile magazine users
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MP NET AUDIENCE REACH: AGE GROUP (000) Source: comScore. MMX MP Audience Duplication Reports. February 2016. Net (unduplicated) reach (000) across all titles by individual demographic groups. Base: All Magnetic media member digital assets (titles with a print equivalent listed on NRS). Full title list available on request 9.4 million millennials are digital magazine users
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MOBILE NET AUDIENCE REACH: AGE GROUP (000) Source: comScore. MoMX Audience Duplication Reports. February 2016. Net (unduplicated) reach (000) across all titles by individual demographic groups. Base: All Magnetic media member digital assets (titles with a print equivalent listed on NRS). Full title list available on request 7.9 million millennials are mobile magazine users
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MINUTES PER VIEW: AGE GROUPS Source: comScore. MMX MP Audience Duplication Reports. February 2016. Average Minutes per View for individual age groups indexed against all reader average. Base: All Magnetic media member digital assets (titles with a print equivalent listed on NRS). Full title list available on request 18 – 24 year olds spend 30% longer per visit than the average reader
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MP GROSS USERS BY SECTOR Source: comScore. MMX MP Media trend reports. February 2015 - 2016. Gross (duplicated) users across all titles: calculated as an aggregate of unique monthly visitors across all selected titles within category grouping. Base: All Magnetic Media member digital assets (titles with a print equivalent listed on NRS) Full title list/category breakdown available on request *Insufficient number of data points available on individual titles in February 2016 dataset to make a reliable claim on size +24.4% y.o.y. +18.6 % y.o.y.
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MOBILE GROSS USERS BY SECTOR Source: comScore. MoMX Media trend reports. February 2015 - 2016. Gross (duplicated) users across all titles: calculated as an aggregate of unique monthly visitors across all selected titles. Base: All Magnetic Media member digital assets (titles with a print equivalent listed on NRS) Full title list/category breakdown available on request +44.5 % y.o.y. +41 % y.o.y. *Insufficient number of data points available on individual titles in February 2016 dataset to make a reliable claim on size
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